Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? To effectively harness technology and make use of data to successfully deliver value, you have to know what you don’t know.”. According to Geoff Parker, the Charles E.

System 62

System Technology Engineering Data 62

Doctor Spin

FEBRUARY 22, 2024

This often happens when there are big launches or significant technological advancements. Source: American Political Science Review 8 Hall, R., & Deardorff, A. Lobbying as Legislative Subsidy. American Political Science Review, 100, 69 – 84. Source: Journal of Marketing 11 Batra, R., & Keller, K. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JANUARY 25, 2016

We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.

Content Marketing 60

Content Marketing System Google Data 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 9, 2019

In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. A 2016 study by Boomerang found, “ Subject lines with only 3-4 words (excluding email conventions like Re: and Fwd:) received the most responses.” Their recommendation?

Study 92

Study Marketing Data Analysis 92