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The Golden Rule of Persuasion

Doctor Spin

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” This proactive approach is crucial in today’s information-saturated environment, where capturing and retaining audience attention is increasingly challenging. Source: Current opinion in psychology 1 Wänke, M.

eBook 52
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Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” This proactive approach is crucial in today’s information-saturated environment, where capturing and retaining audience attention is increasingly challenging. Source: Current opinion in psychology 1 Wänke, M.

eBook 52
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

That is when one site links to your site – and doesn’t mention your brand by name. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 106
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Google News: a new way to spread the story

Presspage

No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. What is Google News?

Google 94
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The Speed of Change

Konnect Agency

Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. Truly successful brand campaigns (before COVID) are paying attention to the entire customer awareness funnel. That’s 16 years ago. Boy, do I miss those days.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. MDRT (Million Dollar Round Table), the Premier Association of Financial Professionals, will be holding their 2016 Annual Meeting June 12 th -15 th in Vancouver. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. 2008 to 2016 is a long time in the digital marketing world. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016.