article thumbnail

The Golden Rule of Persuasion

Doctor Spin

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. Primes as hidden persuaders.

eBook 52
article thumbnail

Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. Primes as hidden persuaders.

eBook 52
article thumbnail

One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020.

Media 106
article thumbnail

Google News: a new way to spread the story

Presspage

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Around the same time, Web 2.0 What is Google News? But let’s start with the basics.

Google 94
article thumbnail

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 6a) June 6, 2016: DOJ Rules on PR Newswire.

article thumbnail

Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Straight out of Sorkin’s 1999-2006 liberal fantasy of a functional, intelligent government, C.J. It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction.

Crisis 85