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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Source: American Political Science Review 8 Hall, R., & Deardorff, A.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. MDRT (Million Dollar Round Table), the Premier Association of Financial Professionals, will be holding their 2016 Annual Meeting June 12 th -15 th in Vancouver. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

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Google News: a new way to spread the story

Presspage

One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Brand reputation: Similar to Domain Authority , except this is just for news. With Google News, brands could now become legitimate providers of news. What is Google News? But let’s start with the basics.

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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

For more information on Forum Forward 2016 and to register, go to forumforward.org. Her work is cited in several books including "Mom Blogging for Dummies" by Wendy Piersall; "Sticks and Stones: How Digital Business Reputations Are Created Over Time" by Larry Weber; and "The New Rules of Marketing & PR" by David Meerman Scott.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Twitter supplied raw data for an 11 year period from 2006 to 2017. It’s an issue that is exercising law makers around the world following the EU Referendum in the UK, and US Election, in 2016. of European organisations have faced a reputational impact from fake news in the last 12 months. million times. It suggests that 22.5%

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How to Pivot Your Strategy Like Taylor Swift

PRSay

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit.

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