PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients.

Communications 50

Communications Marketing Travel Pitching 50

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.

Television 94

Television Writing Storytelling Video 94

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. The truly successful people in healthcare PR are those who see obstacles as opportunities to forge new paths.

Healthcare 266

Healthcare Analytics Agency Trends 266

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

APRIL 27, 2017

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005. We aren’t about click-bait, sucking up or jumping on band-wagons.

Blogging 58

Blogging Writing Pitching Storytelling 58

Shift Communications

JUNE 4, 2015

You don’t want to spend your first month’s retainer paying for their market education. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. The future is social, digital, marketing services and creative and that future is now.

Reputation 60

Reputation Groups Exercises Energy 60

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Ritz-Carlton. Spector, R.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

APRIL 16, 2015

When Henry Ford said [in 1916] that “history is bunk” he was giving a password to creative amnesia, to a power of forgetting, which underwrites the pragmatic pursuit of utopia. Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. Today, can we also help to distance our clients (i.e.,

Policies 40

Policies Public Affairs System Government 40

PR Conversations

APRIL 16, 2015

When Henry Ford said [in 1916] that “history is bunk” he was giving a password to creative amnesia, to a power of forgetting, which underwrites the pragmatic pursuit of utopia. Over time, however, we learned that “toxic, free-market ideology” may do irreparable damage. Today, can we also help to distance our clients (i.e.,

Policies 40

Policies Public Affairs System Web 40

Bad Pitch Blog

MAY 7, 2006

PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 Dugan, APR Director of Marketing Communications FRCH Design Worldwide PHONE, CELL URL, EMAIL -- PITCH RESPONSE From: Schonfeld, Erick - Business 2.0 One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s

Pitching 40

Pitching Blogging Small Business Media Relations 40

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Don’t be lured off course by shiny objects.

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

NOVEMBER 25, 2010

Thanksgiving in India In 2005, it was time for us to make a trip home… and when I say “home,” I mean India. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. That’s love. Wanna Subscribe? Shall We Tweet? Liked what you saw?

Hotels 89

Hotels Television Twitter Facebook 89

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. For marketing specifically, probably the biggest issue is that so many people in the business STILL think this stuff is new… What are the key differences between the US digital comms space and the UK? It just is.

Creativity 74

Creativity Local Comparison Groups 74

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Bad Pitch Blog

APRIL 28, 2007

They were creative, simple to understand, colorful and told from a unique perspective. Since 2005, Buse has won 19 national PR awards and eight local ones. Push creativity and be open to new ideas. At the heart of everything we do, there is a story to tell. Think about the children’s books from your childhood.

Pitching 40

Pitching Print Creativity Local 40

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103

Bad Pitch Blog

APRIL 2, 2006

From: Joanna Virello To: Richard''s Bud April, Business Magazine X Sent: Wednesday, December 28, 2005 3:08 PM Subject: From Gadget Alley to Madison Avenue- The Death of the Yell and Sell Dear April, The Amazing ARM Story is here and available through this special offer only…so act now! The Power Base (Victor N. Grillo, Jr.

Television 40

Television Advertising Advertising Corporate 40

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons).

Blogging 58

Blogging Strategy How To Writing 58

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Regardless, thanks for visiting! Wanna Subscribe?

Twitter 99

Twitter Measurement Facebook Blogging 99

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons).

Blogging 40

Blogging Strategy How To Writing 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52