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Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. Is it marketing? Today, SJSU teaches social media in the Business, Communications and Journalism majors. These are all skills important to any marketer, truthfully, but clearly, social media has come into its own. Communications? Do you agree?

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The Magical PR Strategy Question

Doctor Spin

Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. The Magical PR Question keeps your strategy laser-focused on what truly matters—differentiating your brand in the market. Drive creative solutions. Journal of Brand Management, 12, 264–278. Build trust and support.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). I had a non-compete clause so I couldn’t work in this market in TV.

Media 112
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60
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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons).

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons).