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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. Journal of Personality and Social Psychology, 35, 250–256. “Halo effect in marketing leads people to form an entire impression based on individual characteristics, influencing their perception of advertisements, trademarks, and packaging.” 3 Smith, R.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. We chalk that up to a win!

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

When we moved to south Minneapolis in 2004, our new home was less than five miles from the mall. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Tim: My first project was relaunching the 55425 blog.

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Gen Z Trends: Sept & Oct 2023

5W PR

Mean Girls cast reunites for a Walmart Black Friday ad – Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart. Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!