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Measurement Commission at 25

Institute for Public Relations

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. It’s hard to imagine 2004. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

When we moved to south Minneapolis in 2004, our new home was less than five miles from the mall. Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Tim: My first project was relaunching the 55425 blog.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. “Halo effect in marketing leads people to form an entire impression based on individual characteristics, influencing their perception of advertisements, trademarks, and packaging.” Source: Commercial Research 2 Hao, L. Commercial Research. link] 2 Hao, L.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Please support my blog by sharing it with other PR- and communication professionals. 2004), Mapping Boundaries of the Hostile Media Effect. 2004), Mapping Boundaries of the Hostile Media Effect. Learn more: The Bandwagon Effect: Momentum Is Everything Subscribe and get a free ebook on how to get better PR ideas. and Schmitt, K.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. Paramount have drawn on the cult following of the original movie with a callback to the scene in which Regina runs into the road and is struck by a bus.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!