Deirdre Breakenridge

NOVEMBER 16, 2021

I remember training executives on how to show up with their messages and talking points. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. Interviewing with the media has changed over the years. However, today the media is different.

Ethics 195

Ethics Interviews Media Print 195

Konnect Agency

MARCH 20, 2024

The challenge culminated in person with a larger-than-life obstacle course and in celebration of The BOSS! The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip. The full course was branded by Lenny & Larry’s , complete with a mud crawl, cargo wall and tire flip.

Case Study 52

Case Study Study YouTube Viral 52

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Here are a few tips on preparing for a media interview so you can absolutely nail it.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Executive Thought Leadership. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

NOVEMBER 1, 2023

Other clauses in aforementioned legislation are likely to state that overviews must be provided of copyrighted data that was used to train the model. Hallucinations Generative AI services based on LLMs are built and trained to generate language that is received positively by their users. At the same time, it comes with its own caveats.

Corporate 88

Corporate Communications Training Data 88

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Reporting on established metrics isn’t enough today. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work.

Strategy 87

Strategy Brand Branding Leadership 87

Maxim Behar

MARCH 26, 2024

Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible. It's not easy, of course, but nothing is easy nowadays. What are the training and professional development opportunities you provide to your employees?

Groups 105

Groups Communications System Employee 105

Reputation Us

NOVEMBER 3, 2022

This Fall semester, students of the University of Oregon School of Journalism and Communication will officially be given access to enroll at ReputationU – eLearning courses designed by the team at ReputationUs to train professionals and students the valuable skills of safeguarding corporate and nonprofit reputations, mitigating brand damage and (..)

Journalism 78

Journalism Communications Nonprofit Reputation 78

Remote PR Jobs

NOVEMBER 8, 2022

PR’s third party validation creates trust that can support any existing product or service and of course, sales messaging. PR professionals are trained in determining the most effective communication channel for a given project, whether that be a tweet or blog post.

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. It’s essential to research the media outlet and their audience, of course. While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

There are even times when a PR rep must step in and course-correct. All PR teams understand the value of formal media training, and it’s often useful. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience.

Interviews 280

Interviews Policies Course Training 280

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. How can I improve my teaching to better train my students? What courses does/did your school’s PR major offer? I took it as an elective.”

Education 150

Education Training Course Social Media 150

Doctor Spin

MARCH 23, 2023

However, finding and training influential leaders can be a significant challenge for many organisations. Furthermore, the study found that an additional 20% of employees could become good leaders with the proper guidance and training. I’m talking, of course, about the seemingly ever-expanding sphere of middle managers.

Leadership 52

Leadership Training Employee Media Training 52

Melissa Agnes

JULY 9, 2014

Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. However, one area of the customer service training that often gets overlooked is issues management.

Customer Service 192

Customer Service Training Crisis Education 192

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

NewsWhip

NOVEMBER 3, 2022

It can take a quick round of training to get social media editors comfortable using NewsWhip, but once they figure it out, data around everything from likes , to shares , to virality is laid out in a way that trained journalists – not all of whom are comfortable with number-driven metrics – can comfortably understand.

Reddit 158

Reddit Viral Analytics Social Media 158

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. ReputationU offers three eLearning courses: Protector Pro for individual executive leaders, including chief operating officers, HR directors and customer relationship managers.

Reputation 78

Reputation Crisis Financial Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Occasionally a PR person will need to step in and make a course-correction. Chime in if necessary. Or they may divulge information not intended to be public. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Practical Law Construction

JUNE 22, 2021

” The idea is to develop a: “… comprehensive framework for construction adjudication based on a consistent level of construction adjudicator training, and a consistent approach, within the parameters of provincial and federal legislation, to panel creation, appointments and quality assurance.” Interested?

Training 84

Training Construction Exercises Course 84

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches.

Writing 310

Writing LinkedIn Social Media SEO 310

Waxing UnLyrical

SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves.

Course 52

Course Training Analytics LinkedIn 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. This year we were especially psyched to take advantage of free online courses that really upped our game. Another contender is Hootsuite Academy, which offers two online training courses, although users pay for certification.

YouTube 136

YouTube Training Video Survey 136

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

PRSay

FEBRUARY 18, 2022

My problem, of course, is that solid business metrics for the PR function are notoriously slippery. Reduced turnover, recruitment & training costs — $25,000. Thwarted a hostile takeover — $75,000. Avoided a prospective class-action lawsuit — $150,000. Undermined unfavorable legislation — $200,000.

Banking 172

Banking Leadership Government Financial 172

Wadds Inc.

SEPTEMBER 13, 2023

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. You can study the four modules separately or fast-track over the course of a week. Chartered Director is not for the faint hearted or anyone looking for a quick training fix.

How To 52

How To Government Interviews Leadership 52

Maxim Behar

MARCH 28, 2024

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. I don't believe there's a manager who judges their colleagues based on what they post on social media unless, of course, the language is aggressive and vulgar. We should always be precise about what we post anywhere.

Journalism 64

Journalism Newspapers Training Education 64

PR in High Definition

FEBRUARY 22, 2024

I wasn’t listening intently enough, and instead heard what I wanted to hear – her wanting more of the wonderful meal I prepared, of course! Listening, and I mean really listening I will never forget delivering training on ‘active listening’ to a team member, who then said, “this is a bit basic”. Getting on the same page 1.

Communications 71

Communications Course Analysis Training 71

PRSay

FEBRUARY 21, 2020

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. One clear sign the Astros weren’t committed to a proper apology was their Spring Training press conference, which seemed poorly planned. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 202

Conference Training Small Business Leadership 202

PRSay

JULY 24, 2023

Of course, mindfulness doesn’t come easy in the business world. After taking Kabat-Zinn’s course in reducing stress through mindfulness, being certified as a workplace mindfulness facilitator, and practicing the approach daily, I realized that I had used aspects of mindfulness throughout my career. So, take advantage of it!

Energy 148

Energy Meeting Writing Course 148

Communications Conversations

JANUARY 18, 2022

According to that same Pandaily article referenced above, the courses these would-be influencers are taking include “short-video editing, social media marketing, e-commerce, and other aspects of the new “trade”, and are often taught in cooperation with industry players such as the social media platforms themselves.”

Social Media 60

Social Media Media Pinterest Training 60

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

And of course we have the Menace: “ NewsWhip is the Measurement Menace of the Month.” When I started, the idea of online training courses had never occurred to me. Plus, we’re launching a new training course in April, this one on Google Analytics 4 for Public Relations and Communications.

Measurement 52

Measurement Case Study Training Data 52

Wadds Inc.

MARCH 15, 2023

In 2022 it supported 47 public relations practitioners from diverse backgrounds in developing their management skills via a ten week executive education course. 46 students successfully graduated from the course. Every student who graduates receives a place on the AMEC Foundation in Media Measurement and Evaluation Course.

Mobile 52

Mobile Report Course Community 52

ImPRessions - Crenshaw Communications

MAY 15, 2019

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245