5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Video marketing can be an effective part of any public relations campaign. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. 3M, Thomson Reuters and ADP – and by his video, “7 Ways B2B Marketers Are Responding to the CoronaCrisis” – we poured ourselves a quarantini and grilled Chris on how marketers can survive and even thrive during this pandemic. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. This includes the company website where links to video and slideshare are posted and regularly updated. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility.

B2B 178

B2B Trade Shows Leadership Conference 178

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Conjure Up an Event Video.

Trade Shows 72

Trade Shows Video Writing Conference 72

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Norton's Notes

AUGUST 28, 2014

A few weeks ago you may remember I wrote about a Twitter shop my team and I at Prohibition created to help create some online chatter at a construction trade show. Well in that article I promised you I would share the video, well here it is.

Video 28

Video Trade Shows Construction Twitter 28

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Describe the craziest or most fun story you have worked on. Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Landis PR

FEBRUARY 7, 2022

Producing an explainer video? Trade Shows aren’t going away, but we can be smarter about participation. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Use snippets for organic social media posts and copy for PPC ads.

B2B 52

B2B Communications Trade Shows YouTube 52

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. Pinterest is an online bulletin board where users can share photos, videos, links, and other images. Have a conference, trade show, or other special event to promote? The short answer?

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Video testimonials. The key here is to make any customer video short, sweet, and shareable. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

PR 20/20

JUNE 22, 2022

Click on the video below to watch the full session recording, or continue reading to skim Kyle’s answers to top Sales Hub questions. Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Communications Conversations

DECEMBER 13, 2018

Again, one generation sees this and says “I can’t believe people watch other people play video games on TV!” Meanwhile today’s Millennials and Zers are off making millions playing video games and being content creators on Instagram and YouTube. The olds (sadly, I’m a part of the “olds” now!)

Communications 106

Communications Newspapers Trade Shows Sports 106

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Think video, slides, stills or a combination. Try out your “stump speech” here in varied formats and hone to perfection.

Conference 120

Conference Print Trade Shows Advertising 120

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Instead of merely capturing video content of your own thought leaders or customers, consider taking a more thematic approach. Looking for a way to get your creative juices flowing? Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. But no matter what the topic, there are ground rules for making a panel discussion a success for all involved.

B2B 136

B2B Leadership Trade Shows Insurance 136

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. This hyper-competition will hold true for both journalists and exhibitors alike.

Mobile 114

Mobile Technology Automotive Interviews 114

Cision

AUGUST 20, 2015

So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. When you include great photos or videos with your press releases, you tend to get more reads. What Time Do I Want My Release to Go Live? Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Cision

AUGUST 21, 2017

Though most brands will shy away from a sassy tone of voice (unless, of course, that fits in with the business), a company can still show personality. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations.

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Case Study B2B Study Marketing 99

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Storytelling happens in print.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Real effort into digital and social. Semi-controlled chaos.

Communications 123

Communications Crisis Internal International 123

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Konnect Agency

FEBRUARY 1, 2021

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Clubhouse is showing us a future where brands and individuals alike can become thought leaders and build an online network without the need of being face-to-face.

Marketing 52

Marketing Instagram Facebook Consumer 52

Mark My Words

SEPTEMBER 21, 2018

video and mobile ad/content experiences and make them work. from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. in all formats?—?video And here’s the thing these days. from TV and press to direct mail and social networks?—?from the ‘Omnichannel’.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Sword and the Script

JUNE 8, 2021

Incorporate video as part of the webinar presentation. Video is a good way to augment any presentation. ON24 found, “roughly 66% of all live webinars in 2020 featured some type of video – 28-points higher than in 2019.”. The quality of the audio and video can improve the webinar experience your business delivers.

Survey 93

Survey B2B Report Video 93

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – You just have to work at it, day in and day out.

Automotive 106

Automotive Publicity Transportation Trade Shows 106

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. So, you take the video, You stream the video on Twitter. Some brands still over-think video. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40