Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings. in person and 40.1K digitally).

Mobile 115

Mobile Technology Automotive Interviews 115

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip! Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. If not, think long and hard about who the contact should be; it might not be you.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Instead of merely capturing video content of your own thought leaders or customers, consider taking a more thematic approach. Looking for a way to get your creative juices flowing? Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. See that shiny new video production studio at your agency’s headquarters?

Agency 120

Agency Trade Shows Comparison Meeting 120

Beyond PR

DECEMBER 19, 2016

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. For example, you might want to interview a CEO, stakeholder, or project leader. Maybe you want to add a product demo video or trailer for an upcoming event. Consider the next six months, too. Instead, make sure the quote adds something.

Writing 73

Writing How To Media Guidelines 73

ReimaginePR

SEPTEMBER 5, 2016

Interviews. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Testimonials. Over to You.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. To be clear, I’m not saying metrics are not important because they do have a useful purpose. 37% white papers.

B2B 64

B2B Report Marketing Survey 64

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. million views for the “Shake It Off” video. million Instagram followers to 561.9 January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48