PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Here are a few predictions that PR pros should take note of as we enter February.

Trends 183

Trends B2C Video Measurement 183

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. SimilarWeb is a great way to showcase the full power of your PR operation.

Tools 295

Tools Software Survey Meeting 295

Agility PR Solutions

FEBRUARY 5, 2024

Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions. It allows businesses to boost their ROI, personalize their content, and understand their target audience better.

Tools 176

Tools Brand Branding Marketing 176

5W PR

JANUARY 29, 2024

This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands. Let’s delve into the top trends that stole the spotlight at Cosmoprof 2024. Ingredient-Centric Brands: One standout trend at Cosmoprof 2024 was the rise of ingredient-centric brands.

Trends 78

Trends Trade Shows Travel Mobile 78

Stuart Bruce

APRIL 2, 2020

A new news trend tool lets you see and search what journalists are writing about.

Writing 128

Writing Trends Tools Google 128

Agility PR Solutions

NOVEMBER 26, 2023

But with all the tools at our disposal, what’s standing in the way of seamless CX for marketers? Death, taxes, and rising customer experience expectations—these are now the absolutes in our world.

Trends 105

Trends Marketing Data Consumer 105

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. But to access this gold mine, marketers must have the right tools. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Flights remain popular, with 22% confirmed and 46% likely. since last year.

Travel 90

Travel Trends Tourism Transportation 90

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Agility PR Solutions

OCTOBER 10, 2023

In the bustling SaaS arena, new tools pop up every day, and yesterday’s strategies become today’s afterthoughts. And for that, you need more than just tactics; you need an ear to the ground. […] The post SaaS marketing trends: 13 ways to stay ahead in a competitive landscape appeared first on Agility PR Solutions.

Trends 105

Trends Marketing Software Tools 105

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 97

Trends Brand Branding Analytics 97

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies. One of the main reasons for the rise in heatless curls is the desire for healthier hair.

Trends 88

Trends Viral Fashion Tools 88

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

Analysis 60

Analysis Tools Brand Branding 60

Muck Rack

MARCH 30, 2020

Why Muck Rack’s Trends tool is now free for everyone

Tools 107

Tools Trends 107

Prowly

JANUARY 3, 2022

The best media monitoring tools on the market are enticing and well worth the hype. Knowing well in advance that a story is trending positive or negative is invaluable intel. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

Tools 104

Tools Media Trends Marketing 104

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers.

Trends 182

Trends Privacy Technology Data 182

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The post Top 10 must-have PR and communications tools: 2023 Guide appeared first on Newswhip.

Tools 78

Tools Communications Pinterest Analytics 78

Prowly

OCTOBER 13, 2021

The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be.

Tools 197

Tools Strategy Media Industry 197

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. But to access this gold mine, marketers must have the right tools. Yet the social media landscape changes constantly.

Social Media 156

Social Media Trends Media Instagram 156

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. At the forefront of this shift is Artificial Intelligence (AI), revolutionizing AI tools for ESG reporting and making it more transparent and efficient.

Tools 52

Tools Report Energy Case Study 52

Onclusive

AUGUST 30, 2017

Once you become an expert in analyzing this new data through PR attribution, your ability to gain valuable insights from previous results will help create goals and anticipate data trends. Select and secure tools: Find the solution that helps you achieve your unique business goals and keeps you on budget.

Tools 170

Tools eBook System Data 170

Onclusive

MARCH 8, 2017

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […].

Tools 273

Tools Media Relations Industry Communications 273

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. These two trends will lead to the need for a new content creation model Text alone is not enough. Include these trends in your 2019 planning to give your results a boost. It’s that time of year again. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

APRIL 29, 2023

Google Search Console Google Search Console (GSC) is a free tool that helps website owners and marketers track and analyze their website's search engine performance. For instance: Find popular topics : Use Google Trends to discover popular topics related to your industry, vertical markets, personas, and more.

Tools 70

Tools Measurement Strategy Analytics 70

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. I’ve seen it over and over again.

Technology 84

Technology Social Media Tools Trends 84

Awario

DECEMBER 10, 2020

These tips are based on influencer marketing trends that we could observe in 2020. We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

Tools 194

Tools Marketing Trends Strategy 194

NewsWhip

NOVEMBER 6, 2023

The challenge Mason faced was that many of the tools Shell was already using couldn’t prioritize the news and social media alerts very well. The main value that we get from NewsWhip is around the quality of the alerting and prediction algorithms that we don’t get from other tools,” says Mason. For alerting, it’s far more accurate.”

Trends 78

Trends Data Tools Resources 78

Brand24

NOVEMBER 17, 2021

A hashtag can be a powerful business marketing tool, but first you need to create one. The post How to Create a Hashtag That Will Trend? Here's how to create a hashtag for your campaign in 11 easy steps! first appeared on Brand24 Blog.

Trends 92

Trends How To Tools Blogging 92

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity B2B 353

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. How do you know which trends will work best for you? Livestreaming is Changing How We Consume Video.

Trends 319

Trends Content Marketing Brand Branding 319

Agility PR Solutions

APRIL 12, 2021

In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business.

Trends 133

Trends Enterprise Marketing Tools 133

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? The post How to Use Public Relations as a Lead Generating Tool appeared first on Christina Daves.

Tools 130

Tools How To Publicity Interviews 130