Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective.

Corporate 105

Corporate Trends Communications Ethics 105

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 88

Trends Brand Branding Analytics 88

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. They not only increased brand visibility but also reinforced their credibility as the go-to choice for advertisers and marketers seeking insights about advertising trends.

Brand 323

Brand Branding eBook Advertising 323

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant. Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How do you go about surfacing the current trends across the media universe? Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Webinar Speakers. Philip Lynch. Product Director Insights & Social. Kantar Reputation Intelligence.

Analysis 370

Analysis Corporate Reputation Measurement 370

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. These two trends will lead to the need for a new content creation model Text alone is not enough. Include these trends in your 2019 planning to give your results a boost. It’s that time of year again. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. At the forefront of this shift is Artificial Intelligence (AI), revolutionizing AI tools for ESG reporting and making it more transparent and efficient.

Tools 52

Tools Report Energy Case Study 52

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Quality data has made better PR monitoring and measurement possible. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. How do you know which trends will work best for you? Livestreaming is Changing How We Consume Video.

Trends 319

Trends Content Marketing Brand Branding 319

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. A version of this article appeared on Forbes. .

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. These tools can also help identify the sentiment of these mentions – whether positive, negative, or neutral.

Reputation 195

Reputation Corporate Brand Branding 195

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. I’ve seen it over and over again.

Technology 84

Technology Social Media Tools Trends 84

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI). Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Influencer marketing shows no sign of diminishment despite questionable ROI.

Social Media 111

Social Media Trends Video Media 111

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication.

B2B 170

B2B How To Instagram Reddit 170

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170