PR Industry Trends: Top PR Predictions For 2024
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. AI isn’t going anywhere PR will continue to embrace AI – but expect some hesitancy.
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