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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

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Why it’s important to prepare for a PR crisis

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The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example Chinese telecommunications company Huawei was accused by the U.S. Unlike a lot of brands in 2019 that failed to do so.

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Communications Synonyms (With Explanations)

Doctor Spin

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. I do a lot of crisis communications, and content production. I saw that the media could be a lot more exciting than typing on a laptop,” he says.

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Why it’s important to prepare for a PR crisis

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Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. For example, Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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Top nine PR crises so far for 2019

Prohibition

5) A phone company who didn’t communicate: Huawei’s damaged reputation. The Chinese telecommunications company has often been criticised for not practising transparency. The key of any crisis communication is to be proactive, transparent and accountable. They have been dealt many accusations by the U.S.

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