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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Good crisis communications teams stay prepared for these kinds of events. But Canadian brands’ swift and decisive reaction to the crisis made sure they, at least, wouldn’t go down with it. . Hockey isn’t just important to Canada — hockey IS Canada.

Branding 148
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Want More Fans? See 3 Brands’ Secrets

Cision

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The fast paced digital world we live in means it is essential that you are prepared for a PR crisis.

Crisis 62
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4 Important Years in Copyright Law History

Cision

Example: For those in the automobile, gaming or telecommunication industries, take note. There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis.

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

Crisis 62
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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

Current use cases include content development, data analytics and task automation, with the potential for more advanced applications in predictive modelling and crisis management. While most corporate communications functions rate their technological maturity as basic (57%), there's growing interest in AI applications.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California. I do a lot of crisis communications, and content production. I saw that the media could be a lot more exciting than typing on a laptop,” he says.

Meeting 131