Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 140

Software Pitching Analysis Community 140

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JULY 16, 2019

When properly designed and executed a PR program can not only build awareness, but develop a lead flow. PR tips for cybersecurity companies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Focus on the benefit, not the tech. Place a price tag on the risk.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 93

Technology Software Survey Internal 93

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. Ideally without a lots of tech consulting, customization or cost?

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

DECEMBER 7, 2021

So, while I struggle to imagine what I’d do with a Siri like interface on PR software today, it’s useful to keep in mind, two things: a) it’s taken a while, but PR software has come a long way; and. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? The price tag is “$7.3

Software 85

Software Publicity Technology Data 85

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Do companies push CSR and philanthropic agendas without regard for the PR dividends? Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

OCTOBER 14, 2020

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. 1) What is Cision Impact?

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. By tapping a product tag on your post or a product sticker in your story , a user is taken to a product description page where they see an image and description of the product, the price, and a link to a brand website where they can buy. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Shift Communications

SEPTEMBER 5, 2017

In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. At SHIFT, we leverage the power of IBM Watson’s natural language skills to understand what PR coverage is about at massive scale. The future of PR is already here.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). I’ve served as CMO for two different publicly traded tech companies and I’m currently looking for my next assignment. 1) How did you get into marketing? Thank you, Jeffrey, for sharing your ideas.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

OnePitch

SEPTEMBER 20, 2022

The first is climate tech and the technologies that will be needed to mitigate climate change. Then the second part of my job is covering how the tech industry is responding to climate change. But it doesn’t require a huge amount of organization, and some of them I have just sort of they can automatically be tagged.

Agriculture 74

Agriculture Pitching Interviews Technology 74

Offleash

MARCH 28, 2018

The company’s patent-pending technique of collecting tagged data and integrating it into models has helped it develop the largest tagged dataset ever used to build enterprise-ready face and object recognition APIs and mobile SDKs. The post Offleash Welcomes Algolia, BrowserStack, Canonical, Ever AI appeared first on Offleash PR.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. PR Measurement: A Pulse Check on How Communicators Show Value. What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. For example, tweets and social posts of media coverage and reporter RTs/tags must be reviewed and posted in a timely manner. So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. By tapping a product tag on your post or a product sticker in your story , a user is taken to a product description page where they see an image and description of the product, the price, and a link to a brand website where they can buy. Tech takeover.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. 1) Israeli vendor builds CRM tool for PR.

Analytics 70

Analytics Report Technology Pitching 70

Cision

NOVEMBER 1, 2016

I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. Is it really worth its share of your monthly PR retainer? That’s so sweet!

How To 120

How To Software Analytics Google 120

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Twitter is about news and about the now – much more than any other platform – it’s one reason so many PR people use it. Spontaneous revolution. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 102

Media Relations Report Industry SEO 102

Cision

MARCH 30, 2015

Email subscriptions – PRSA does a fantastic job of curating PR-related content on a daily basis to subscribers. Here’s how Google recommends that you do this : Block your duplicate page by adding a noindex meta tag. Put a canonical meta tag on the original article link. Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. If you place the tag in the HTML header of one of your articles, Google News may show the article with a ‘Featured’ label on the Google News homepage and News Search results.)

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 64

Internal International Data Media 64

prTini

SEPTEMBER 8, 2014

Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 This month, we’re teaming up with PR Student Chat (# prstudchat ) for # PRToolkit – a joint discussion to help students and professionals alike maximize their PR, marketing and social media initiatives throughout the fall (and into 2015). You can find us at: PR 2.0

Ethics 57

Ethics Twitter Resources Tools 57

PR 20/20

MARCH 6, 2020

The question-answering computer, named “Watson” by its IBM creators, handily defeated Ken Jennings and Brad Rutter while much of the tech world watched with interest. The algorithms those platforms use to recommend a tag, show, or song all rely on AI. Roetzer posited that the traditional marketing agency model was broken.

Ethics 52

Ethics Conference Technology Employee 52

Shift Communications

MAY 20, 2015

Does your local tech reporter prefer one tech meetup over the other 50+ options in town? Tweet it and tag the author. The post Networking is Still King appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One example of this is what Erik Qualman calls “post-it-forward.”

Meeting 60

Meeting Local Twitter System 60

Rock the Status Quo

MARCH 30, 2015

Out of all the gossip, what are the 2-3 things that PR pros should care about the most? For PR pros wanting more brand visibility? For PR pros, however, it might not cause too many ripples in the crisis control front. And I could tag my client’s Facebook page in that comment, you say? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Buzzstream

OCTOBER 30, 2018

We theorized that if we took the Vanity Grid concept and fleshed it out into large, pillar page-type reports on 25 American tech hubs and 10 countries, created quality content and an appealing design template, and used our customer review data, we could create a successful campaign that would crush new backlinks. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56