Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Try our services. 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JUNE 8, 2021

It also augmented the findings with a survey of 100 of its customers. Overall, its customers conducted more than 250,000 web-based events. Resource lists (70%) and surveys (43%) were the most popular engagement tools. Indeed, about half (47%) of survey respondents have at least one designated webinar host.

Survey 93

Survey B2B Report Video 93

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. The headlines that sail around the web are those that are salacious and extreme. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

FEBRUARY 27, 2018

The hypothesis behind these findings suggested that there’s so much information on the web, a buyer could research their decision, feel pretty confident in narrowing down the list, only talk to sales when they were on the verge of purchasing. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60