ImPRessions - Crenshaw Communications

JULY 26, 2022

And there’s an increasing number of digital nomads like me pursuing the latter. . The PR industry, being completely digital now, is an ideal career for those wanting to become digital nomads. . The biggest draw in being a digital nomad is the freedom and global experience it brings. Adopt a self-starting attitude .

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. They’re a goldmine of insights.

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.

B2B 156

B2B How To Privacy Retail 156

5W PR

MARCH 19, 2024

The Rise of “Conference Adjacent” Events: With the official SXSW conference becoming increasingly spread out and tickets becoming harder to obtain, the popularity of “conference adjacent” events has surged. Finding the right balance is key to successful marketing in today’s polarizing landscape.

Leadership 78

Leadership Conference Marketing Community 78

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. By understanding the fundamentals of retail marketing, retailers can maximise potential for success. Another effective PR strategy is to organise events and promotions.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Digital security brands, among others, need to be visible when the latest ransomware story is dominating headlines. . Speed is the most critical element of successful newsjacking, so the PR team should act fast. Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. .

Trends 293

Trends Pitching Agency B2B 293

5W PR

JANUARY 3, 2024

CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Benchmarking against competitors Research what competitors have showcased in previous CES events. Virtual presence Given the evolving landscape of events, ensure a strong digital presence.

How To 78

How To Analysis Resources Trends 78

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. They must be carefully planned. Define your channels.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. Beyond the Las Vegas event, Shoptalk hosts three additional conferences, including Shoptalk Europe in Barcelona. From fashion and electronics to beauty and grocery.

Retail 78

Retail Conference Trends Technology 78

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

MARCH 28, 2024

Individuals and institutions hand over their hard-earned cash to financial entities, making trust the secret sauce for success. Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. Laying the foundations of trust The financial services industry is a game of trust.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

OCTOBER 11, 2023

In today’s digital age, where communication has become more interconnected than ever before, understanding the significance of networking in public relations is paramount. Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices.

Publicity 103

Publicity Internal International Resources 103

Remote PR Jobs

JANUARY 30, 2024

Let’s explore six important characteristics essential for success in the world of PR. In today's digital landscape, there is an abundance of information available from various sources and PR pros must be able to sift through this vast amount of data in order to extract relevant insights that inform their communication strategies.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

5W PR

APRIL 3, 2024

Without recognition, this breakthrough remains cloaked in digital obscurity. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. PR can be particularly helpful in attracting talent from diverse backgrounds.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Here are five best practices for planning an event on a tight turnaround. Be ready to spend more.

How To 211

How To Television Groups Leadership 211

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. We will begin seeing more jobs and spending from both businesses and consumers.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

MARCH 3, 2020

For us in the B2B tech space, riding a news wave can be very successful. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. Then after the conference, you can get more “canned” quotes by working in takeaways from the event.

B2B 256

B2B Pitching Conference Privacy 256

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Any tips on how communicators can improve the success rate of their pitches? If the pitch is about an event, include the date, time and address along with contact information.

Media Relations 201

Media Relations Media Pitching Case Study 201

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Face-to-face interactions, formal introductions, and participation in networking events significantly contribute to credibility. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Hybrid Events. Needless to say, virtual events have now become the preferred format for many.

Trends 119

Trends Publicity Communications Marketing 119

Prohibition

AUGUST 16, 2023

Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app. To stay in the loop, make sure to subscribe!

Print 62

Print Publicity Media LinkedIn 62

Prohibition

OCTOBER 18, 2023

Following our success at the regional awards, our work was also nominated for the national awards, the PRCA Dare Grand Prix Awards. A few months ago, we came home with a hattrick of award wins at the PRCA Dare Yorkshire and Lincolnshire Awards.

Social Media 62

Social Media Media Relations Industry Media 62

5W PR

AUGUST 14, 2023

Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

In addition to origin tales, PR teams should embrace narratives about adversity, unconventional paths to success, small setbacks, or even personal quirks and interests. Put on a conference or panel event. We’ve found success in mini-conferences we call thought leadership panels. Last month, Inc. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Typically, there are a few major pre-packaged media events that can draw solid media attendance in a meet-and-greet format, such as: CES Unveiled; Pepcom Digital Experience; and Show Stoppers. domestic and 35.5%

Technology 93

Technology Automotive Mobile Interviews 93

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Their go-to digital tool? Charting success. This type of tracking is especially useful for assessing coverage related to holidays, other recurring events and seasonal topics. “If

Reddit 158

Reddit Viral Analytics Social Media 158

5W PR

JANUARY 3, 2024

Consider collaborations with fitness influencers , sponsor fitness events, or create content that promotes the intersection of the brand’s products with an active and healthy lifestyle. Sponsor local fitness events, collaborate with community organizations, or launch localized campaigns that resonate with regional wellness trends.

Publicity 78

Publicity Brand Branding Local 78