Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: How do you see PR & content marketing evolving in 2018? “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

DECEMBER 4, 2023

Confirmation bias in the media skews the news. Fuelled by confirmation bias and media logic, echo chambers expose news audiences mainly to reinforcing opinions, narrowing and distorting their worldview. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions.

Media 52

Media eBook Viral Construction 52

Sword and the Script

FEBRUARY 22, 2022

The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post. It appears in the report, but with a citation for another source called Statistic Brain.”. I first looked into this in 2018 – even hunted for the source myself.

Biotechnology 85

Biotechnology Study Survey Radio 85

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. Second, the company has developed share-of-voice and attribution tools.

Software 152

Software Tools Print Technology 152

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. 2) Listen: simple searches and monitoring. Notified allows you to monitor all the major social media sites and online news sources. I’ve seen 30-day and 180-day limits in several other media monitoring products.

Software 113

Software Tools Publicity System 113

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

AUGUST 20, 2018

O fcom’s latest report is packed with consumer data and analysis. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. Insight: Smart phones are a primary form of media. 3 Internet services: Google and social media top Google sites were visited by 41.9

Report 60

Report Radio Media Mobile 60

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019.

Company 148

Company Tools Technology Software 148

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 155

Television Instagram Consumer Newspapers 155

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19.

Google 119

Google Data Government Social Media 119

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. The conversation around ethics will inevitably get louder in 2018. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Old enmities are being set aside under the media “reset”. They’ve brought in good advisers,” said Mark Borkowski, a PR expert.

Social Media 60

Social Media Interviews Media YouTube 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

OCTOBER 14, 2019

Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials. You cannot have enough social media tools, resources and training.

Crisis 79

Crisis Crisis Management Training Mobile 79

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. Having trouble psyching the team to set 2018 business goals? The holidays can bring out the best in PR teams, clients and media.

Publicity 160

Publicity System Energy Creativity 160

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The product does everything you’d expect from a media monitoring tool.

Tools 157

Tools Media Software Analysis 157

The Resolution Blog

SEPTEMBER 25, 2018

Whether you prefer to listen on your commute, taking a walk or sitting on the beach, it’s easy to fit in a podcast every day, making sure you’re always at the top of your game and the latest topics in comms. These episodes talk about everything from what metrics to report to a CEO, to covering better working habits.

Google 120

Google SEO Local Data 120

Solo PR Pro

MARCH 30, 2021

Clubhouse is a fairly new social app that's taken the world by storm. Whether you are choosing to moderate a discussion or simply listen in (there is no obligation to talk), it can be valuable. Whether you are choosing to moderate a discussion or simply listen in (there is no obligation to talk), it can be valuable.

Pitching 72

Pitching LinkedIn Report Twitter 72

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. “I see a few things. Interest in a partner ecosystem grows.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

DECEMBER 7, 2021

And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? was established in 2018” and focuses on an aspect within AI called “reasoning.” CMO Australia reported the move is part of “a long-term plan [for Meltwater] to launch its own Siri-like data access experience.”. DeepReason.ai

Software 85

Software Publicity Technology Data 85

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. PR tech mentions.

Reputation 85

Reputation Technology Tools Data 85

Reputation Us

OCTOBER 4, 2021

The Great Pumpkin can illustrate the next political, culture and social issues that may rise out of the garden. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

The Great Pumpkin can illustrate the next political, culture and social issues that may rise out of the garden. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems.

Reputation 78

Reputation Crisis Management Employee Government 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. That number has probably grown a lot higher in 2018.

Education 224

Education Community Social Media Energy 224

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. Be Ready For Social Media Backlash. Listen To Your Team First. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Communications Conversations

APRIL 30, 2018

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.

Employee 94

Employee Technology Communications Corporate 94

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. Report: Automation threatens a quarter of marketing and PR jobs The Office on National Statistics (ONS) reckons that 27% of marketing and public relations jobs are at risk from automation. I’ve signed u ??

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. In early 2020 we launched our media database, which includes 1 million journalists, 50 million influencers and 3 billion articles. 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136