Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. Quit using social media? So what do we do?

Social Media 106

Social Media Media Viral Facebook 106

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” Well, the more important question is, what do they know about your business?

Tools 113

Tools Analytics Google Web 113

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system. Check on Social Media. Did You Get Press Coverage?

How To 105

How To Engineering Google Web 105

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. Social listening can be automated through individual platforms and software solutions, but only if you’ve taken time to put that monitoring in place.

Software 100

Software Google Reputation Social Media 100

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Social Media. Influencer Marketing .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

Exercises 82

Exercises Small Business Resources Writing 82

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Because that’s what the comment sections of media sites have become: CRAP.

B2B 60

B2B Twitter Viral Trends 60

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Should You Brand Your Business Email Address? Image: ryan_rancatore via Flickr, CC 2.0.

Brand 85

Brand Branding Small Business Resources 85

Beyond PR

APRIL 20, 2017

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. Susan Payton is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management.

Writing 45

Writing Small Business Web System 45

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System.

Insurance 40

Insurance Insurance Marketing Conference 40

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. Why: Are your social media posts speaking at the reader rather than to them? Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending.

Community 79

Community Google Small Business Facebook 79

Waxing UnLyrical

OCTOBER 5, 2011

Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. You deal with individuals within the business. They read blogs, they surf the web, and they send and receive emails. Use social media to create demand from both sides.

B2B 82

B2B B2C Creativity Social Media 82

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Report: Ignore Customers on Social at Your Own Peril. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

JUNE 20, 2011

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. His home on the web is sanjivapersad.com. Can you think of any other reasons for a company NOT to be on Twitter? Image: Simon Q via Flickr, CC 2.0. He also blogs and tweets.

Twitter 79

Twitter Retail Small Business Resources 79

Waxing UnLyrical

MARCH 31, 2011

As time went on, and I started working in the social media industry, I was faced with a conundrum. Berget , and also by Social Media, Esq.™. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. What say you?

Twitter 81

Twitter Social Media Small Business Engineering 81

PR 20/20

JUNE 6, 2023

Marketing Hub : Marketing Hub provides tools for inbound marketing and helps businesses attract, engage, and nurture leads. It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. You Should Read This If.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Businesses face the same struggle in consistency and frequency – and that’s usually wrapped up in competing priorities. Half the battle in business is showing up every day in relentless pursuit of excellence. Search and social as sources of traffic.

Survey 60

Survey Blogging Corporate Analytics 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

FEBRUARY 16, 2012

Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. His home on the web is sanjivapersad.com. Image: shawncampbell via Flickr, CC 2.0. He also blogs , tweets , and tries to update his Facebook page once a day.

Twitter 70

Twitter Energy Small Business Web 70

Waxing UnLyrical

DECEMBER 20, 2012

But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Community 93

Community Facebook How To Web 93

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

APRIL 17, 2013

It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Some of the best examples of content marketing out there today rely on artful aggregation of the best content from around the Web. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.]

Google 101

Google Nonprofit Engineering SEO 101

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. I’m a Fellow of the CIPR , and #PRStack contributor.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JULY 31, 2011

And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. Or are you already looking ahead? While you start thinking about that, here are some posts that made me think, laugh and happy. 5 conversion-making website changes you can make right now , by Shakirah Dawud.

Web 50

Web Social Media Strategy Blogging 50

PR 20/20

OCTOBER 9, 2018

Social media stems from the blog, and also fills our content calendars for our social channels. A: Our biggest challenge is that we’re really a small business trying to do big things. Q: How would you describe your inbound approach with CMI? Which digital tactics have proven most effective?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JUNE 24, 2011

Why wouldn’t small businesses jump at that opportunity? There are two things that all design professionals hate : competing for your business, and doing spec work. Adam Weitz is a graphic and web designer, marketing consultant and social entrepreneur. Like a lot of designers I was scared.

Web 66

Web Banking Small Business Software 66

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

NOVEMBER 27, 2018

These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth. Thanks to social media, companies are engaging with their customers on a deeper level than ever before. Is it worth the risk?

Survey 45

Survey Company Customer Service Small Business 45