PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. The body of the pitch should be concise and straight to the point.

Media Relations 201

Media Relations Media Pitching Case Study 201

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. Also, that freelancer may now have to commute in to the city to see you.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? My article, “ If You’re a Modern Communicator, Then You THINK AHEAD ” addresses these questions. All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. These people range from customers, investors, journalists, and employees to business partners.

Video 108

Video Marketing SEO Social Media 108

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? They addressed those issues, and guess what happened next? Signage in the restaurants. And guess what happened?

Software 328

Software Customer Service Google Small Business 328

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Let’s say you’ve heard some anecdotal complaints such as, “We get too much email,” “No one reads that newsletter” or “We can’t keep track of all the Teams chats.” Nobody plans to fail.

Internal 177

Internal International Data Communications 177

PR Fuel

NOVEMBER 18, 2021

As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. Why Press Releases Matter.

Writing 107

Writing Analytics Tools Brand 107

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. These tools can help you go beyond surface-level insights to uncover nuanced behaviors and preferences. Your data shows a particular segment is interested in yoga and meditation.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? AI is proving to be an invaluable tool for businesses. In this blog, we’ll explore how you can use AI to supercharge your content strategy. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

Sword and the Script

JANUARY 16, 2024

It’s important for readers to know these briefings cannot be purchased and I’ve never done business with or taken money from Propel. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. click any image for higher resolution) 1.

Software 136

Software Pitching System Analytics 136

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. You can compile these lists manually or by scouring a media database. Here are some of the top list-building tools for building and managing your prospects. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. You can compile these lists manually or by scouring a media database. Here are some of the top list-building tools for building and managing your prospects. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Your email open rate is 22%—great, so what? You had 25 people click on your CTA this week—why does that matter? So if you can make $8 in revenue for every dollar spent?

Marketing 87

Marketing B2B Advertising Advertising 87

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The first step of building a successful lead generation strategy is knowing who you want to attract. Start with the audience.

B2B 172

B2B Company Marketing SEO 172

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Critical Mention

AUGUST 6, 2020

Here are some “must-haves” for picking a tool that meets your needs: 1. A database tool should be easy to navigate, so make sure you choose a media database service that is user-friendly. Searching for contacts should always be an effortless experience. Users should be able to search contacts by: Source.

Media 104

Media Radio Local Tools 104

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. You don’t want to be the company that sends those spammy link requests, do you?)

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. If you own a small business, building your brand awareness and boosting engagement is essential to bringing in business. Is your business brand new or opening a new location?

Small Business 103

Small Business Writing Company Social Media 103

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. That doesn’t mean you should ignore reality and pretend everything is great.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Press releases can take many forms depending on the news you are announcing. However, not all product or brand releases warrant a press release.

Examples 62

Examples Product Launch Data Report 62

Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Brand Branding How To 243

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . First Paragraph.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 156

Customer Service Employee Reputation Leadership 156

PR Fuel

JANUARY 17, 2022

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs. Let’s get started.

Radio 101

Radio Local Writing Newspapers 101

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. With regular press release distribution, you can remain top-of-mind. In time, brand awareness could even become recognition. The next time a consumer needs your product or service, they’ll recall seeing your release.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. How do you build that trust?

Pitching 120

Pitching Writing Social Media Industry 120

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

Buzzstream

AUGUST 4, 2021

The catalyst of this rise is the growing trend of consumers connecting with and trusting influencers over brands. Influencer marketing can generate both revenue and brand awareness. However, with a focus on niche marketing and great listing building, you cannot only compete with the larger brands but surpass expectations.

YouTube 127

YouTube SEO Instagram Tools 127

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. In fact, you must publish content in order for it to be indexed and returned in response to search. In fact, you must publish content in order for it to be indexed and returned in response to search. So how do you make the case in the interim?

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79