NewsWhip

MARCH 13, 2024

Evaluate Truth/Nature of Issue : Assess the accuracy and nature of the narrative being spread. Assess Momentum : Gauge the size, speed, and rate of change of the story. Your preparation done, let’s say the worst happens, and your brand is caught up in misinformation or a social media crisis. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

SEPTEMBER 20, 2023

These strategies are vitally important, as they form the shield for safeguarding your brand’s reputation. Products and Services : Quite simply, keeping an eye on your competitors’ new products or services, is vital to understand how your offerings compare to theirs. Competitor insights also foster innovation.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. If you suspect or discover a leak, identify the source, assess the extent of the damage, and take immediate steps to contain it.

Reputation 78

Reputation Real Estate Internal International 78

Reputation Us

APRIL 12, 2023

It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? Put your Chief Reputation Officer (CRO) at the center of the conversation.

Reputation 88

Reputation Financial Training Enterprise 88

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. REPUTATION STRENGTHENING SOLUTION.

Corporate 78

Corporate Reputation Analytics Survey 78

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Small business owners are likely to check their feeds on a daily basis, making them easily targetable with product and service marketing messages. Brands can send messages free for the first 24 hours, then assess their effectiveness through automated tools. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

NOVEMBER 9, 2021

The severity of the crisis will determine the response level, and each situation should be assessed for its impact on the company in the actual crisis. They will need to do the best they can to quickly assess the situation and thoughtfully choose the appropriate response. Illustration credit: sergetbitos ].

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

Reputation Us

APRIL 12, 2023

It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? Put your Chief Reputation Officer (CRO) at the center of the conversation.

Reputation 78

Reputation Financial Training Enterprise 78

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In

Reputation 78

Reputation Crisis Financial Enterprise 78

Reputation Us

JULY 20, 2022

If these impressions differ from your own, you must execute reputational management strategies to close the gap. Listening allows you to understand how your prospects and customers talk about your product or services, or those of your competitors. This can help you align your reputation goals for your company with others’ perceptions.

Reputation 97

Reputation Leadership Survey Examples 97

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A solid marketing strategy can help drive quick awareness for a new product or service. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 180

Reputation Privacy Banking Ethics 180

Reputation Us

FEBRUARY 2, 2021

Reputation is what others say (or don't say) about you. We invite you to explore the ReputationUs tailored REPUTATION AUDIT for your company. We get it…looking underneath the hood of your operations to find reputational risks and vulnerabilities can be daunting. public, media, social) reputation. Are you listening?

Reputation 78

Reputation Crisis Analysis Internal 78

PRSay

MARCH 19, 2020

Separate fact from speculation or outright misinformation by carefully assessing the sources and validity of all new details about the disease and the measures to stop it. You’ll be doing them — and your stakeholders — a tremendous service. . Jon Goldberg is the founder of Reputation Architects Inc. , Mind your language.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? I’m adding ‘share of admiration’ to the mix, and this would be measured against companies that you do not compete with, at a sales level, but you may at a reputation level. You essentially benchmark yourself against their reputational strength. Do they trust the company?

Reputation 62

Reputation Comparison Measurement Engineering 62

Melissa Agnes

SEPTEMBER 2, 2014

What can you expect from a reputable crisis management professional? What you should be able to expect from their service and guidance. This includes helping you: Assess the situation. Monitor your online and offline reputation. Continue to assess the risk throughout each stage of the crisis. On-call service.

Crisis Management 264

Crisis Management Crisis Reputation Resources 264

Burrelles Fresh Ideas

APRIL 16, 2024

Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. technology, CPG, financial services, etc.)—make Setting expectations around the PR agency’s role and working together.

Agency 195

Agency Strategy Communications How To 195

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. This enables you to assess info that will prove the effectiveness of strategies, tactics, and messaging. Find out more about our Forward Planning Service here.

Tools 354

Tools Internal International Resources 354

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Reputation Us

AUGUST 13, 2020

With evolving rules, regulations and recommendations, coupled with uncertain global economic fallout and a national reckoning on racial and social justice issues, the necessity for continuous REPUTATION PROTECTION and CRISIS RESPONSE has never been more apparent. Protect your reputation by developing and updating your crisis plan.

Crisis 88

Crisis Insurance Insurance Reputation 88

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. If it were hacked, could it present some serious threats to your reputation? What about your email system?

Crisis 203

Crisis How To Exercises System 203

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 108

Video Marketing SEO Social Media 108

Presspage

DECEMBER 2, 2021

Team size, risks, and reputation management all play a role in explaining why a lot of global enterprises consider security as a key factor when choosing a partner or service provider for their businesses. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data Internal 135

Prohibition

AUGUST 3, 2023

Firstly, it allows us to assess the success of your campaigns and determine what strategies and tactics are working. Accurately attributing PR efforts to business outcomes: Unlike paid advertising, you can easily track conversions back to specific campaigns, PR is more about building brand reputation and awareness over time.

Measurement 62

Measurement Tools Guidelines Social Media 62

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Those are harder to assess. Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Five years later, Barilla has nearly pulled itself out of the reputation hole.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

NOVEMBER 23, 2021

Just like a product or service aims to fulfill an unmet need – so too does the associated content. 54% “purchased a new product or service from the organization that they had not previously considered buying.”. Thought leadership can fix damaged reputations. Why decision-makers consume thought leadership.

Leadership 145

Leadership B2B Study LinkedIn 145

Reputation Us

OCTOBER 31, 2018

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? Contact us.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This allows you to leverage their influence and credibility to showcase your products or services to a target audience in a more organic and relatable way.

Retail 62

Retail Marketing Advertising Advertising 62

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 75.0 – Honest and transparent about products and services.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60