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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Support your strategy with automated reporting.

Tools 370
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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. A new report - Beyond communication: CCO leadership in navigating new complexity - published by the Page Society supports my argument for the elevated status of the corporate communications function. Dr Shannon A.

Report 64
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Search trends in 2023: Insights on search technologies, personalization, and hybrid retail strategy

Agility PR Solutions

New research from end-to-end AI-first search and discovery platform Algolia explores the current usage, investment, and value of search, personalization, and hybrid retail strategies—revealing how retailers are investing in search to future-proof their eCommerce experiences.

Retail 78
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . Build your strategy with measurement and reporting in mind.

Strategy 287
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Strategies for collaborating with marketing

Onclusive

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards.

Strategy 195
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How social data can drive business outcomes and optimize marketing strategies

Agility PR Solutions

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. AdAge reported that the US ad industry grew by 7.5% AdAge reported that the US ad industry grew by 7.5%

Data 155
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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.