Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

SEO 88

SEO How To Mobile Engineering 88

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”. That will never change.

How To 62

How To Google SEO Pitching 62

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Tell them the exact page you are referring to on their site. Then, prompt them to write your email matching the target style and tone. It’s no surprise that users scan web pages. Be specific.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream.

SEO 62

SEO How To Resources Pitching 62

Shift Communications

NOVEMBER 11, 2016

In a world where people refer to superficial selfies and Tweets as “content,” make sure your pitch includes more specific descriptors to classify the kinds of content to which your referring, both in terms of medium and subject matter. Do say: Video, non-fiction text, fictional TV series, sports clips, web series, etc.

Pitching 127

Pitching Sports Web Trends 127

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. Spoiler alert: AMP is all about speeding up your mobile pages.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). A date provides context and reference in which the content was produced; Change. Can’t vote as a reference without a date. So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 119

Blogging Survey Google Engineering 119

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Non-key word anchor text: Sword and the Script Media writes about public relations. Digiday : 79.

Google 133

Google Banking Engineering Web 133

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Konnect Agency

MARCH 10, 2023

One of our favorites around our house is Hues and Cues , a game that asks you to describe the color you have chosen without using a reference to color or pointing to the rainbow of hues on the game board. To talk about colors—we need colors to reference; otherwise, no one will likely be on the same page. Nope, neither can I.

Creativity 52

Creativity Agency Survey Examples 52

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” CommsTech does seem like the broader category. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. It would be incumbent for that person to write the javascript tag for the tag and to test it.

Measurement 120

Measurement Tools Analytics Google 120

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Refer to your contract! Do not forget this step! Influencer content is exactly the kind of information an organization should promote. Don’t forget this final step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. So how do we overcome the divergence of our media exposure?

Communications 206

Communications Television Transportation Study 206

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Week 1: December 2019 / January 2020.

Journalism 163

Journalism Viral Writing Report 163

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It helps guide your organisation when it comes to writing.

Writing 60

Writing Guidelines Corporate Web 60

Bad Pitch Blog

APRIL 2, 2014

want you to visit my web site. It''s about writing subtleties. A Simple Test Take your last pitch and see how many times you reference yourself or your client and compare it to how many times you reference the recipient or his audience. got lots of relevant experience. This is not Zen, bumper sticker b t.

LinkedIn 80

LinkedIn Pitching Resources Web 80

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. The Next Web. Learn from them to help improve your own writing. Make it a habit.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Online content is king (referring to a blog). SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

MAY 22, 2018

And it’s easy to doublethink our way into believing that patchwriting is good writing. Having your own archive as a reference inspires fresh ideas and indicates where existing ones came from. Write out your value proposition if necessary. Writing time should be sacred, not something you do in between Facebook breaks.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Draft up a list of these alternative keywords to track what prospects are discussing.

Social Media 120

Social Media Media Employee Reputation 120

PR 20/20

JUNE 9, 2020

Before getting started, we referred back to the Growth-Driven Design Methodology. We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”.

Web 60

Web Internal International Storytelling 60

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Would you buy a service from a company with customer references like that? This particular example is a classic illustration of how the web has changed marketing. It includes a link to a landing page with the offer. Holy moly, right?!

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. The names and nomenclature make sense to me as a user, both from a messaging and product perspective, and so I reference these functions throughout. Users access these functions by logging into the product through a web browser.

Software 115

Software Tools Publicity System 115

Polaris

MAY 19, 2015

As you write, spend some time thinking about and answering the question: what’s in it for them? Write short sentences and paragraphs (but not necessarily a short landing page) to summarize the value of your offer. 3: Write a Compelling Headline. When writing your headline, use action verbs that demonstrate your offer’s benefits.

eBook 100

eBook Newspapers Writing Print 100

Waxing UnLyrical

JANUARY 29, 2019

As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. The concept has become a science of its own in recent years, frequently referred to as UX (user experience) design. Feature #8: Automated customer journey.

Marketing 67

Marketing Web Software Technology 67

Presspage

JANUARY 17, 2018

Even if your organization created that snazzy story and video package, it’s not exclusive when it appears all over the web, says Shel Holtz. “We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?”

SEO 60

SEO Engineering Mobile Pitching 60

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Sure, journalists may use parts of company press releases to write their articles, but it is possible for their reporting to contain bias.

Measurement 73

Measurement Advertising Advertising Agency 73