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Why Video is Vital in 2023

The Proactive Report

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

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PR Trends to be Aware of for 2021

Critical Mention

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions.

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3 Tech Trends PR Should Care About

ImPRessions - Crenshaw Communications

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns.

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Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

Which is why I immediately paused when I saw this video from Walmart in my feed last week. You’ll notice Walmart repurposed a string of Snapchat stories (I think) and incorporated it into this video they they put together and shared on its Walmart Today Facebook channel. Pretty interesting, right?

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story. A PR Agency’s Brand Video Fundamentals. Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. One of the most succinct and successful ways to do this?

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Like it or not, applied AI, virtual twins, distributed infrastructure, and other industry-changing technology trends aren’t going away. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.