PR Breakfast Club

JANUARY 11, 2015

I’m talking about taking from web developers processes to make lean content. Dev teams are top-notch at trimming down the steps to a product launch. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. Why should PR pros care? Forget all that.

Web 28

Web Print Writing Content Marketing 28

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else. One CEO who knows how to do this is Elon Musk. It’s still a thing! Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Back in the day, we rented a TV entertainer or book author for a product launch. PR today is about SEO. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Promoting your company’s presence on the web via social media, websites, and blogs. One of the best ways to secure coverage from relevant media is by sending a press release.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Nissan has moved away from an app is designing its web newsroom to be mobile-responsive, adjusting to the size of the viewers’ screen.

Automotive 117

Automotive Mobile Interviews Video 117

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch?

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

MAY 16, 2020

c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.

Survey 169

Survey Media Relations Pitching Media 169

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. Brands want content they can stick on the web and make searchable, so people visit their site and buy stuff from them. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. It can also tie into more sophisticated digital marketing metrics such as web traffic and conversion. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Presspage

NOVEMBER 13, 2017

Around the same time, Web 2.0 One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing.

Google 94

Google Guidelines SEO Engineering 94

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic.

SEO 52

SEO Writing Local Product Launch 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. If the link is integrated with your marketing automation software or web CMS, you can even track audience interactions throughout your digital ecosystem. The challenge for PR professionals is two-fold. View our White Paper!)

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. A very easy way for those using web analytics to get started is to use the Google Campaign URL Builder – which is new and improved. * * *. Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. What I mean is with platforms like Amazon Web Services we can quickly get access to computing power at a very low cost, compared to what it would take to purchase and manage those systems ourselves.

Interviews 60

Interviews Media Training Training Trends 60

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

MARCH 12, 2024

Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Download our free Product Launch tip sheet. This will enhance the visibility and credibility of your brand and draw more interest from consumers looking to switch from more well-established rivals.

Social Media 78

Social Media Strategy Media Reputation 78

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. If you don’t have access to your analytics but your web/digital people do, ask them to help. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be.

Measurement 40

Measurement Analytics Google System 40

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 20, 2022

Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

AUGUST 3, 2016

Web traffic: Knowing what areas are driving traffic to your site is invaluable and can help further prove the worth of your efforts. Social Media: If you are managing channels you should be tracking growth (both quality and quantity). Don’t be suggestive with random % increases. Think about what will impact the overall comms program.

B2B 60

B2B Interviews Strategy Product Launch 60

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

JUNE 11, 2016

Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Why the Blog Post is Killing the Press Release.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. It packs a powerful punch that spans the Web, influencing public opinion in a way owned and paid media simply can’t achieve on their own.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. But Bose’ Twitter profile struggles with this text, perhaps written by a team of corporate attorneys: “the official account for product launches and keeping tabs on the stuff we love.”.

YouTube 118

YouTube Brand Branding Crisis 118