ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? What are three interesting tech trends you keep reading about? Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Sharing accomplishments, such as product launches and expansion into new markets. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Here are some food PR tips to ensure successful launches: Timing is everything : Choose the timing of your launch strategically.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Our job is to help a journalist connect the dots for a story about a larger trend or happening. (Try TechCrunch or VentureBeat for those.) Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 108

Video Marketing SEO Social Media 108

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. But today so-called “thought leadership” is also relevant to consumer product companies. Content, particularly visual content, is key.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

AUGUST 25, 2023

Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. The Top 8 PR Trends That Will Empower Your Business.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. What trends or challenges will affect your customers? Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

MAY 11, 2016

You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry.

Crisis 120

Crisis System Product Launch Reputation 120

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. By creating a visually stunning and engaging mailer, you can capture your audience’s attention and leave a lasting impression.

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. I have seen many times over the years how certain programs have these opportunities because of their “reputation.” For me, this was music to my ears.

Education 64

Education Creativity Pinterest Facebook 64

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. From Facebook to Starbucks, no brand is safe from a communications crisis. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. By Enrica Orecchia.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. These videos can be easily shared with media who may not have attended but want more information about key announcements or trends.

Conference 95

Conference Trade Shows How To B2B 95