Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 65

Social Media Video Viral Brand 65

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

NewsWhip

DECEMBER 15, 2022

In terms of the top publishers, Legit’s success was driven by a woman celebrating three years of an akara business (259k), a mum giving birth (161k), a viral video about a school (155k), a man whose daughter looked like Sabirus (150k), and a shop assistant who worked at one store for 20 years getting a huge bonus from customers (144k).

Facebook 148

Facebook Viral Sports Video 148

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. This is the nature of digital media. .”

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Social Media Reddit Media Facebook 111

NewsWhip

JUNE 1, 2023

The reality of that looks a bit different in the present day, but concerns around AI have been a high interest topic, especially when they’re coming from those who helped pioneer the technology. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Technology 147

Technology Film Viral Ethics 147

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Stuart Bruce

OCTOBER 3, 2015

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. It was part of the CIPR’s Social Shorts season so had to be a 12 minute whistle stop tour. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Cision

JULY 15, 2015

What happens when you have to get in front of colleagues to present a project? With 75 percent of people suffering from glossophobia, the fear of public speaking, it makes sense that media interviews can be equally, if not more, nerve-wracking. Follow this social media crisis plan to shape how your comments go viral.

Infographics 120

Infographics Interviews Media Viral 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JUNE 29, 2017

Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Too often, marketers present metrics that look good instead of metrics that matter. Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. There should be a header that contains a pain point from the consumers, a professional-toned copy, and use cases presented as the potential consumer scrolls down the website.

Brand 60

Brand Branding B2C B2B 60

Ishmael's Corner

FEBRUARY 3, 2015

True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. But creating a compelling SlideShare deck takes more than republishing a PowerPoint presentation. Even though both take the form of slides, each is a distinctive media type. Duration is typically 30 to 60 minutes.

Social Media 60

Social Media Storytelling B2B Media 60

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Remember: Issues present PR opportunities to organizations, when managed effectively. Social media is a powerful communications tool that presents many wonderful opportunities. Takeaways for your organization.

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Case Study Crisis Twitter Viral 232

Karen Freberg

APRIL 9, 2023

However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? Tap into nostalgia content and opportunities for audiences, but present it in a new way. Allow audiences to share and be part of the experience. Let me know what you all think about this.

SMB 52

SMB Viral Creativity Course 52

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68

Groups Brand Branding Facebook 68

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Whether through traditional media outlets, such as news articles, press releases, or social media, a PR team can showcase the unique aspects of your brand and build a solid emotional connection with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

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Reputation Google Crisis Management Engineering 118

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. I'm presenting it to me as the executive editor, but I am not. Do we wait?

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Pitching Consumer Trends Viral 94

Polaris

DECEMBER 8, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. A video of the comic’s performance went viral, the media piled on. Some will be good and some will be bad.

Interviews 133

Interviews Media Training Media Training 133

Doctor Spin

NOVEMBER 17, 2023

The one with the fewest assumptions should be selected when presented with competing hypotheses. False Dichotomy —This logical fallacy occurs when a situation is presented as having only two exclusive and mutually exhaustive options when other possibilities exist. It oversimplifies complex issues into an “either/or” choice.

How To 52

How To eBook Wikipedia Viral 52