ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Build an asset request list.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Be transparent with client companies involved. As for clients, it’s best that they know of any freelancer’s status, and in most cases full client contact is a plus. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. . In PR, we are very organized and are trained to plan events and programs. Walk in the park or walk by the beach?

Product Launch 296

Product Launch Training Interviews Software 296

Onclusive

AUGUST 8, 2023

We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. Episode 1: Welcome to Onclusive Clips The PR & Comms profession has to consistently rise to new challenges in our digital-first world.

Reputation 195

Reputation Video Industry Media Relations 195

Agility PR Solutions

FEBRUARY 22, 2024

While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions.

Analysis 115

Analysis Strategy Consumer Brand 115

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship? Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. Is independence a meaningful benefit or just so much PR? What does independence mean in PR? But what does the label really mean?

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services.

How To 225

How To Agency Survey Education 225

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? My career in PR has been very different than I expected, in a good way. What PR Is: Media relations.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. As any PR person knows, you should be judicious about media events. Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them?

Healthcare 187

Healthcare Survey Resources Industry 187

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. The same is true of almost any PR agency or team. Be clear about expectations.

How To 266

How To Agency Internal International 266

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. Showcase your thinking.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

MARCH 15, 2022

PR is something nearly every organization needs. After all, all PR firms are not created equal. . Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. That’s pretty obvious, right?

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. They helped me determine which sectors of PR I was most interested in, as well as what to look for in an employer and work environment.

Internal 398

Internal International B2B Construction 398

Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Thankfully, for most solo PR Pros, bad clients are the exception rather than the rule.

Financial 83

Financial Banking Ethics Small Business 83

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Amazing clients. Working in PR, you hear stories about challenging clients, but they are rare. This past year, our team has supported two IPOs for ad tech clients, with another on the way! A strong news cycle. Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. The steps taken by the PR person before, during and after an interview play a large role in its success. Even seasoned PR pros often wonder if they need to be present at the meeting or on the call.

Interviews 308

Interviews Media Retail Course 308

Prowly

JULY 14, 2020

Ask any agency what their biggest challenge is and they’ll tell you it’s finding new clients. You might think you can launch a revolutionary PR campaign and expect to be “discovered” by your target clients but that’s far from reality.

Agency 193

Agency Strategy Publicity 193

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. Prep for the startup meeting.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. The best clients share news early and often.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . People who enter PR from other backgrounds need to adapt quickly. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Here’s what I’ve learned as a musician and PR professional. This kind of targeting translates into PR-driven content, too. It’s showtime, so expect the unexpected.

Pitching 193

Pitching B2B Examples Interviews 193

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. That said, don’t expect your social media channels to be the biggest driver of conversions for you.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. We sometimes counsel clients to take a stand on social, cultural, or political developments, or press them to react to major news events. So, what’s an organization, and its PR team, to do?

Publicity 212

Publicity Corporate Employee Sports 212

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

But occasionally an organization will sign with a PR firm prematurely or in error. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. In the same vein, PR isn’t typically a reliable way to generate demand. Or changing.

Agency 333

Agency Internal International Resources 333

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Remote PR Jobs

SEPTEMBER 25, 2023

Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Still, hourly rates remain a staple of PR pricing and vary depending upon experience and deliverables. “In For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

Agility PR Solutions

MAY 25, 2022

And as the date draws closer to the expected release of the Supreme Court’s judgment in late June or early July, the […]. The post Public relations and the abortion issue: Do’s for PR people, don’ts for clients appeared first on Agility PR Solutions.

Publicity 147

Publicity Corporate Trends 147

5W PR

OCTOBER 2, 2023

PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders. Ethics in PR Ethical PR serves as the moral compass of any profession, and PR is no exception.

Ethics 88

Ethics Guidelines Reputation Privacy 88

PRSay

DECEMBER 20, 2022

PR agency, Keurig Dr Pepper has outlined that its selected firm must accept net-360 payment terms. These extended terms mean a PR agency would work for nearly a year before seeing a single payment for its services. While the company’s brands might be a dream for any PR agency’s client roster, its proposed payment terms are a nightmare.

Financial 157

Financial Agency Banking Groups 157

Solo PR Pro

JULY 19, 2022

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. . 3 client green flags to look out for. Let's review just a few of the biggest and most important client green flags. They have realistic expectations for success.

Resources 101

Resources Energy Education Corporate 101

Agility PR Solutions

FEBRUARY 4, 2021

Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous because they are out of the control of the agency and client. Account people like to work on them because they are exciting. And there […].

Conference 168

Conference How To Media Agency 168