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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Transparent data management and security policies are required before the technology can be deployed in commercial applications. It was rapidly followed by Anthropic Claude 2 and Google Bard. It had a recognisable pattern and syntax.

Report 119
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Why Press Coverage Still Matters In PR

ImPRessions - Crenshaw Communications

We help build and manage reputations. The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years.

SEO 227
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A Pocket Square Is Not Your Reputation

David PR Group

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Your top people need to build their reputational firewalls and also be educated about how their online activity can impact the business.

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The Impact of Google’s Helpful Content System on Link Building

Buzzstream

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

First person perspectives, specifically those published by VICE, traveled around the social web more often. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Certain pieces about worker strikes also resonated more than others.

Crisis 78
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Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 133