Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Sign up for Ian Greenleigh’s webinar!

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Pitching Newspapers Writing Local 120

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

Ishmael's Corner

FEBRUARY 27, 2018

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 166

Pitching Storytelling Media Writing 166

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

Onclusive

JUNE 9, 2021

Set your messaging, write the story. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Watch useful webinars. Be professional; always.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th. Following this webinar we’ll share a worksheet to guide you through building a PR business case.

Resources 195

Resources Technology Data Tools 195

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences. For Pete’s sake, crack a few books. Build your network.

Strategy 87

Strategy Brand Branding Leadership 87

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

MAY 19, 2016

Pitch your content. Get your brand on their radar so that later on, when it comes time to pitch, they’ll recognize your name and be more open to working with you. Invite the influencer to write a guest post for your blog or host a webinar with your brand. You need to find the right influencer for your brand and audience.

Media 159

Media Pitching Blogging Brand 159

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. It’s also unlikely that low webinar attendance is due to the abstract.

Conference 100

Conference Writing How To Real Estate 100

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. In today’s media environment, pitching reporters and editors has become a lost art. It’s important we not contribute to this problem. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer.

B2B 120

B2B Marketing Content Marketing Technology 120

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Click here for Brad Phillips’ free on-demand webinar! I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Check out the on-demand replay of their webinar now! Listen to the full webinar now!

Video 120

Video Film Content Marketing Strategy 120

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Journalist: “Not good”.

Pitching 28

Pitching Media Local Writing 28

PRSay

JUNE 18, 2019

She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

JUNE 20, 2016

To increase the potential for amplification and getting some earned and shared media out of it, consider writing about topics your influencers (and the new audiences you want to reach) are interested in. Get influencers involved by asking them to contribute to your blog or host a webinar. Images via Pixabay: 1 , 2 , 3.

Media 180

Media Social Media Advertising Advertising 180

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Tweet threads.

B2B 103

B2B Twitter Brand Branding 103

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Podcasts —Have a lot to say?

eBook 66

eBook Video YouTube SEO 66

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And that’s the only way our field will progress.

Pitching 60

Pitching Measurement Writing Twitter 60

Cision

JULY 9, 2015

Improve your pitching with these 10 tips. Write the Vaguest Title Possible. Click here to register for Dorie Clark’s free webinar to learn how to share your best ideas! My trick is to use words like “complimentary” or “no cost” to avoid triggering the spam filters when I submit releases. Click here now! Overuse Links.

Guidelines 120

Guidelines Software Creativity Pitching 120

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Top publishers they’ve written for (linked). Journalists see right through it. click image for higher resolution).

Company 150

Company Tools Technology Software 150