Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. My B2B clients are more open to sponsored content. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Try to break out of the clutter by being bold and innovative.

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Listen to the full webinar now!

Video 120

Video Film Content Marketing Strategy 120

Cision

SEPTEMBER 19, 2015

Here are three steps to creating your own influencer and media list : Want to find out how to use the latest tools to boost your content marketing efforts? Register for Ian Cleary’s webinar today! If their interests align with your brand, you can contact them and pitch your story. Find a media database.

Report 120

Report Content Marketing Pitching Study 120

PR 20/20

MAY 19, 2020

At the same time, some of the greatest media titles on the planet were struggling to keep up with content demands since letting staffers go. Contact Content Creators Out of a Job. The first was, whenever possible, get quality writers involved in Content Marketing Institute projects. So we initiated a twofold plan.

Writing 72

Writing Brand Branding Construction 72

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Building Brand Awareness Once a brand identity has been established, the next step is to raise awareness and visibility among potential customers.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Building Brand Awareness Once a brand identity has been established, the next step is to raise awareness and visibility among potential customers.

Publicity 52

Publicity Brand Branding Reputation 52

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. [I’d Analysis: B2B marketing must develop its market. 28% say webinars.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

NOVEMBER 11, 2017

The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal. What happens when people come to the realization these are pay-to-play pitches? They will be upset and lose trust, right?

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

JUNE 14, 2016

In short, it was a value-added twist on a webinar. ————————————– Also see these related posts: B2B Solved the Biggest Content Marketing Challenge Yesterday. The Most Popular Day for B2B Webinars and other Best Practices.

Marketing 60

Marketing Conference Software B2B 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. I hosted a PRSA webinar back in July providing actionable steps to take. Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. Click here to check out Shonali’s on-demand webinar now! This article was written by Leta Soza, the PR Engineer at AirPR where she specializes in PR strategy, content marketing, community cultivation and analytics. Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

Beyond PR

JULY 6, 2016

Once you do this legwork, it’s time for the fun part: rolling out your strategy across your marketing channels. Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. It can be the ultimate factor that makes or breaks a B2B content program.

B2B 57

B2B Content Marketing Trends Marketing 57

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. The deluge of PR pitches.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 13, 2022

Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. The 6 Top B2B Content Formats Buyers Find Most Valuable. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. PR Tech Sum].

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

DECEMBER 28, 2022

The survey also asked respondents which content formats they found most valuable in researching B2B purchases. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

Whether it’s webinars, podcasts, speaking gigs, blogs, guest blogs, newsletters.you need to be contributing, and building your online presence. And you’ll drastically reduce your time spent pitching for work. #24: Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality. It works for me.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience.

Tools 120

Tools Skype Software Content Marketing 120

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54