Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches. Pitch proof points with claims. For businesses that rely on PR and earned media , Mr. Penn says, there are 30% fewer pitching opportunities.

Survey 176

Survey Marketing B2B Study 176

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Webinars: 32%. For example, webinars might be the good basis for a white paper, which later broken out into blogs. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Contently - Strategy

MARCH 13, 2019

Then I create a spreadsheet where each person can fill in their pitches before we discuss. In January, our associate editor Emily Gaudette turned an ROI pitch into a reflection on the impact of fake traffic. Check out our recent webinar to learn more about best practices for creating a content strategy. February: Freelancing.

Meeting 111

Meeting System Writing Exercises 111

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Repurpose archived webinar recordings for blog posts and contributed content. Transform a solid media pitch and into a blog post.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

Buzzstream

APRIL 10, 2019

There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? Create a webinar with live Q&A. Pull data or facts and create an infographic. Convert the article into a downloadable guide or cheat sheet.

How To 125

How To Data Community Groups 125

Sword and the Script

DECEMBER 10, 2019

These folks want to talk about their needs outside the scope of actual pitches. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Host webinars featuring respected thought leaders. Here are three tips for a winning demand generation strategy: 1.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

NewsWhip

MAY 27, 2021

Watch webinar. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. View our on-demand webinars. #18: May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. read more. #17:

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60