Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. PR strategy. See this earlier post to find out what the best PR strategies have in common.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Multimedia Development & Visual Storytelling. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. PR professionals recognize the importance of building and maintaining a positive reputation. For PR professionals, this emotional impact and storytelling potential are invaluable tools.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Stern + Associates

MARCH 17, 2023

One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 105

Media Relations Media Storytelling Report 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. Fewer, clearer objectives always beat vague or sweeping ones. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

NOVEMBER 22, 2021

Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. It helps if you know the writer’s reputation beforehand. . He/she is your storyteller.

Ethics 52

Ethics Pitching Storytelling Report 52

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Trends 0

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Know which outlets are reputable and which are not. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny.

Publicity 68

Publicity Media Reputation Radio 68

Wadds Inc.

JANUARY 16, 2023

We in PR must continue to do all we can to protect and defend our reputations as professionals. It must be our branding promise and reputation as we serve others. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

MAY 29, 2018

Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

DECEMBER 28, 2015

Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. The supreme PR pitch is an abstract intellectual property. The supreme PR pitch is an abstract intellectual property. Next Level Thinking. How To End It.

How To 120

How To Agency Creativity Pitching 120

PR Fuel

OCTOBER 19, 2021

If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Become a Storyteller. We spoke about storytelling, but this is important: don’t lie. Check out other articles the journalist you are pitching has written. Pitch the Right People. Be Accurate.

Writing 52

Writing Product Launch Storytelling Pitching 52

The Hoffman Agency

AUGUST 18, 2020

Take the test and find out: Learn more about your superhero persona, below: Media Relations Maven: From pitching under pressure to building relationships with key media outlets – the Media Relations Maven exemplifies enhanced interpersonal ability. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. We have [x] practices and specialize in [y]. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. So, how do you create a strategy? Every story should lead back to the “why” of your business.

Strategy 76

Strategy eBook Consumer Fashion 76

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88