OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Louis area. Subject line: St. Louis Historic Site on Route 66.

Travel 82

Travel Pitching How To Guidelines 82

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. How trade coverage wins. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”. Don’t delay.

Pitching 145

Pitching Construction Media Relations Web 145

Bianchi Biz Blog

JULY 21, 2022

How does a reporter cover hundreds of exhibitors in just a few days? There will be millions of square feet of CES exhibit space, but it can go fast. These events have been so popular with journalists that many companies who are solely interested in media coverage have chosen to attend one of these events, instead of having a booth.

Mobile 113

Mobile Technology Automotive Interviews 113

Burrelles Fresh Ideas

NOVEMBER 7, 2023

PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Unconventional agency route How I ended up at an agency was everything but conventional. When the company sold off most of its business and began the process of closing, I was there to the bitter end. That is, until I didn’t.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

OnePitch

JANUARY 17, 2023

She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . I want you to think of me when things are happening within your company to want to come to me and be able to trust me. Or how is your company’s team breakdown? View Transcription.

Pitching 67

Pitching Video Interviews Twitter 67

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well.

Report 90

Report How To Ethics Nonprofit 90

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I quickly learned the importance of being flexible and working at a fast pace under constant deadlines. I learned a ton from my day to day conversations with these people about how they became successful. “The Snack Guy.”

Radio 167

Radio Journalism Interviews Energy 167

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. com” company), not to mention all the issues management and crisis prevention she did behind the scenes. I’ve had experiences like that, too.

Measurement 108

Measurement How To Strategy Pitching 108

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. And, in many cases, the story pans out like this piece we placed in Inc.

Consumer 120

Consumer Strategy Print Pitching 120

Newsfile

FEBRUARY 28, 2024

Let this glossary be your foundation for success in the fast-paced world of PR. How Do You Measure Media Coverage? company website, blogs). Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

NOVEMBER 14, 2022

“Dream big, move fast and keep on working.” My hope is to highlight how diversity, inclusivity, accessibility and equity can [lead to equality],” she said. These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. My parents treated me normally.

Film 193

Film Local Education Interviews 193

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Up to 90% of the buying process takes place before a prospective buyer ever talks to you.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. This could be a well-meaning client who just wants to amplify the company background to make it more compelling to a journalist. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Bianchi Biz Blog

AUGUST 19, 2021

So, unfortunately for automotive suppliers and mobility technology companies, most of the journalists are just not interested in covering, or are assigned to cover automotive and vehicle technology suppliers. How does a reporter cover hundreds of exhibitors in just a few days? It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

Shift Communications

JULY 26, 2022

For all companies, but especially those that deliver technology and services for the workforce, now is the time to prepare. For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Solo PR Pro

JULY 5, 2022

5 solo PR pros share how they structure their work day. This month, we asked our panel of solo PR pros to share how they plan and structure their work day/week. Fast forward to today, and I am still an early riser here in Atlanta, although what I do with that morning time is drastically different. if I can help it. Bottom line?

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now? What goes on inside the newsroom is a mystery to most companies seeking exposure.

Strategy 52

Strategy Interviews Pitching Energy 52

Victorious PR

MARCH 30, 2023

In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity. Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Publicity 52

Publicity Brand Branding Reputation 52

Victorious PR

MARCH 30, 2023

In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity. Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Brand 52

Brand Branding Reputation Crisis Management 52

Rock the Status Quo

DECEMBER 11, 2014

On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. I totally love it.

Interviews 174

Interviews Real Estate Media Pitching 174

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Anyone can be taught new media and how to work with it. Here are some tips on how to treat and keep your best execs: Care, don’t just say you care. Don’t listen in on their pitches.

Training 120

Training Pitching Exercises Ethics 120

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 115

Software Tools Publicity System 115

5W PR

APRIL 5, 2020

. ‘Viral’ would be another word that can be used in place of newsworthy. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. The rest is up to the story itself. Makes the Audience Care.

Crisis 78

Crisis Viral Pitching Report 78

Cision

MARCH 29, 2016

Yet one problem remains evergreen: how to best communicate our message to our publics. What I want to do in this post is focus on how people are using press releases most effectively in 2016. – Richard Toohey, writing in Public Relations Quarterly , Fall 1972. PR has an optics problem that disadvantages press releases further.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? But these pieces pack more punch when timed strategically within a company’s overall PR efforts.

Leadership 149

Leadership Product Launch B2B Software 149

Communications Conversations

SEPTEMBER 10, 2019

Fast forward to 2019, and I keep hearing similar conversations. Fast forward to 2019, and I keep hearing similar conversations. Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Communications Conversations

JANUARY 11, 2022

No business pitch. So, how did I do in 2021 with my coffee list? Always interesting to hear stories from the social lead at MOA–it’s just such a unique place, so some of the things they do and hear about are pretty extraordinary! There is no pressure to meet with me. Second, there is no hidden agenda. Brian Grace.

Exercises 60

Exercises Meeting Energy Retail 60

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. ” “They think of themselves as a media company,” Holtz says, “and this is a good demonstration of that.” ” Here are some tips.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. Good Pitches have a Long Shelf Life. What advice would you offer? 34 Million HARO Tips.

Pitching 60

Pitching Survey Report Interviews 60

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. If you must DIY your PR, the easiest place to start is by generating thought leadership. If you must DIY your PR, the easiest place to start is by generating thought leadership. Doesn’t sound half bad, right?

Leadership 40

Leadership Pitching Blogging LinkedIn 40