The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations. Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

OCTOBER 13, 2021

Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We

Communications 148

Communications Pharmaceuticals Corporate Film 148

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Tributes pour in for Captain Sir Tom.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. And now, digital and social media are major game changers, making being a PR professional even more exciting.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

AUGUST 13, 2022

The rapid rise in number of endorsers has been the result of a perfect storm of at least three interwoven social trends and economic incentives. Second, there’s been a steady increase in influencer marketing due mainly to the seismic shift from traditional media to social media.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

NewsWhip

JULY 14, 2020

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Their role is solely public affairs, not PR, but we wanted to recommend the importance of a complementary media strategy to help them manage their reputation around some key issues.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. You could be trending without ending, and for the wrong reasons.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

OCTOBER 11, 2019

But we’re all interested in keeping up with industry trends — and with continuously improving our craft. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence. i’m not anti.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How do you approach PR for a health brand versus other brands?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Pharmaceuticals are subject to significant oversight by the FDA.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

MaccaPR

SEPTEMBER 16, 2014

The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. 82 percent believe more regulation should be applied to the pharmaceutical industry. “They’re scared about their jobs.”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). To generate the report, Cision analyzed over 153,000 social MMJ discussions and 4,286 news articles. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

SEPTEMBER 14, 2016

New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Hispanic consumers are still leading key technology and digital trends.” Whether on owned or paid media, when combining the youth of the U.S. According to an article in the Latin Post , “U.S.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news.

How To 48

How To Media Print Real Estate 48

Maxim Behar

NOVEMBER 16, 2020

We are modern people with such a person, although as far as I remember he has been in the public space in different forms, following the trends. You are right that our social media was a bit like modern obituaries. But I read that in Serbian the meaning is a person who does various things on social media for money.

Government 52

Government Measurement Crisis Radio 52

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. In my opinion, this Dove campaign – which generated 4.5

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75