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Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

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The good and bad: A look at all the PR campaigns in February

Prohibition

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Tributes pour in for Captain Sir Tom.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Blogging is no longer an experimental trend that might be a waste of time. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. You’re doing it.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Blogging is no longer an experimental trend that might be a waste of time. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. You’re doing it.