Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. What do you do to build personal resilience? What do you do to build personal resilience?

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

MAY 7, 2023

” There’s a difference, though, between returning a list of “all fine-dining restaurants in Denver” and recommending a few that seem like the best fit for the particular diner’s occasion, palate, price range, and other personal preferences. But wait, there’s more!

Technology 95

Technology Advertising Advertising Consumer 95

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. I don’t want to read content generated by algorithms any more than the next person. There’s no doubt the way we consume stories has changed.

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

FEBRUARY 16, 2021

So, I can relate to McKinsey being tasked with Purdue Pharma’s Oxycontin challenges. Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. .

Communications 157

Communications Ethics Leadership Reputation 157

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Once you have that rational description, you can put the frosting on the cake and do the branding side. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

The Hoyt Organization

FEBRUARY 12, 2024

Additionally, there’s been a significant uptick in content sharing and engagement, alongside a shift towards more personal posts. Additionally, there’s been a significant uptick in content sharing and engagement, alongside a shift towards more personal posts. This reflects a more humanized side of professional networking.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? The answer is simple: It’s not that humans are unable to focus; they’re just selective about what they focus on. Five minutes? One minute? Maybe 10 seconds? None of the above. In other words, most people reading this have already been distracted.

Consumer 243

Consumer Brand Branding How To 243

Shift Communications

AUGUST 8, 2022

Fans, community leaders and disability advocates called her out for using the slang term for“spastic” and promoting ableist culture. Few stars want to be on the wrong side of a conversation on disability. It’s capitalism.”. Taking a stance on societal issues isn’t black and white. Others, like racism, are cut and dry.

Crisis 78

Crisis Brand Branding Case Study 78

Mindful Marketing

JANUARY 29, 2023

But, with its boundless ability to process information and a deep desire to satisfy humans’ queries, can artificial intelligence be trusted to pump the brakes when people propose improprieties? Most individuals self-monitor their morality and avoid such egregious acts. Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Resolution Blog

FEBRUARY 2, 2018

You’ll be the 7th person on our team. If you’re a people person, have bags of initiative, an interest in Public Relations, and thrive on learning, then Support at CoverageBook is for you. We’re only human. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you.

Education 136

Education Tools Creativity Writing 136

PR Fuel

AUGUST 19, 2021

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Your story will not appeal to all reporters.

How To 105

How To Media Pitching Report 105

Maxim Behar

JANUARY 19, 2023

Host: Our first guests in the studio are psychotherapist Detelina Stamenova and PR expert Maxim Behar, who has also had several personal meetings with King Charles. There's nothing hidden, it's all public. I will share with you something personal that I have never shared publicly. Question to both of them. Maxim: Yes, of course.

Interviews 69

Interviews Course Film Analysis 69

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. But there’s also a human side to relationship management. If changes have occurred, the key players should have have stayed the same, ensuring consistent communication and work. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. But a reputation can unravel quickly when a public-facing employee mistreats a customer. You get what you incentivize.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. One of the debates in that classroom centered on whether or not the media was bias in its reporting.

Survey 155

Survey Data Media Ethics 155

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them.

Pitching 53

Pitching Media Media Relations Writing 53

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. The human factor is often the most important one. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right titles and experience levels, but the right personalities as well.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! As an intern, you’ll be thrown into the fray with little knowledge of the workplace culture, dress code, personalities or even workload. Until you’ve become acculturated, err on the side of professionalism. Be noticed.

Internal 160

Internal International How To Skype 160

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

That could mean new publications, job changes, or changes in ownership. Whether syncing our own teams internally through quality time together, getting face time with partners and clients, or meeting ‘F2F’ with key journalists, we realize the importance of human interaction to foster strong relationships.

Fashion 149

Fashion Writing Internal International 149

ReimaginePR

NOVEMBER 29, 2016

I don’t personally know anyone who predicted the outcome with more accuracy than “you know, Trump could win this thing.” As a communications professional, I view elections as a series of public relations strategies and tactics. Media relations? Online community engagement of rabidly partisan zealots?

Ethics 120

Ethics Groups Social Media Construction 120

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Dos and don’ts for holiday media pitching. Don’t force the story.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. It’s a fun way to take all forms of written communications to the next level. But how to determine which blogs are me-too, and which are worth your while? trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

OCTOBER 3, 2016

Or posts related to the tragedy? Rather than a knee-jerk policy of “stop the presses” or an endless stream of “our thoughts and prayers are with the victims” posts, we as communicators, as fellow human beings must balance our humanity with our duties and responsibilities to our companies. If so, what is appropriate?

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Maxim Behar

SEPTEMBER 8, 2022

A leader who radiated wisdom, kindness and all that can be said about a person of that age, who ruled an empire, made Britain an even greater world power, and of course created The Commonwealth - the countries that are under the British Empire. I introduced him to you as one of the leading PR experts. Hello, I’m glad you're here!

Crisis 52

Crisis Course Government Training 52

Maxim Behar

SEPTEMBER 8, 2022

A leader who radiated wisdom, kindness and all that can be said about a person of that age, who ruled an empire, made Britain an even greater world power, and of course created The Commonwealth - the countries that are under the British Empire. I introduced him to you as one of the leading PR experts. Hello, I’m glad you're here!

Crisis 52

Crisis Course Government Training 52

Konnect Agency

JULY 2, 2020

In the midst of it all, we often overlook and miss important details that can help us to a) fully understand the other person’s goals, b) figure out what makes them tick and c) get what we really want. That definition may seem simple, but what really is negotiation? In mastering the art of negotiation, you learn how to truly listen.

Social Media 91

Social Media Strategy Publicity Media 91

Scott Public Relations

AUGUST 27, 2019

This famous quote, often attributed (rightly or wrongly) to Mark Twain, illustrates a human susceptibility to sensationalism and speculation over researched fact. Professor O’Connor highlighted three aspects of humans’ social natures that could affect how information spreads. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. We all know about the importance of authentic brand communications. Companies like Yum! Brands keep finding ways to do well by doing good.

Brand 160

Brand Branding Film Internal 160

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. There’s still that human element with PR. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that.

Ethics 82

Ethics Publicity Guidelines Technology 82