PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

Storytelling 60

Storytelling Newspapers Writing Communications 60

The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 148

Employee Print Writing Survey 148

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. Get Socially Savvy.

Communications 60

Communications Storytelling Instagram Guidelines 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Support legitimate media. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. But the slope can be a slippery one. What can an honest PR person do? Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

MAY 4, 2016

It’s all storytelling. What constitutes a successful media strategy? Then, we devote time to knowing and understanding the media and their needs in the relevant area. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

SEPTEMBER 8, 2020

Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations. It’s a mistake to consider this a binary choice, however. >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work.

Publicity 68

Publicity Media Reputation Radio 68

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture. original sound – We are a newspaper.

B2B 111

B2B Brand Branding B2C 111

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

MARCH 31, 2016

Obviously the biggest change over the past few years has been the rise of social media. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. What that means is that traditional media outlets are no longer the gatekeepers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Waxing UnLyrical

MARCH 21, 2019

Insert meme of men on a train looking at newspapers here.) Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Storyteller. It’s here I think an important distinction must be made. likes, retweets, followers, etc). It’s the nature of our modern world.

Technology 100

Technology Communications Training Newspapers 100

Mora Communications

OCTOBER 26, 2017

Effective PR is effective storytelling. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. This will in turn will help interest more media coverage. . If this is your field, start by defining your image, your brand and your target market.

Newspapers 40

Newspapers Print Storytelling Industry 40

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom?

Wireless 102

Wireless Storytelling Radio Analysis 102

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. How will you incorporate media into your 2017 PR Plan?

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?” My daily newspaper of choice is…The Washington Post. My biggest pet peeve is…live tweeting speeches.

Policies 120

Policies Internal International Public Affairs 120

The Awards Blog

AUGUST 30, 2019

Content for a press and/or media kit. Spotlight article in magazines or digital media. Opportunities to raise awareness through social media and other sources. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Telling Your Story.

Writing 52

Writing How To Local Examples 52

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). As we now move into the digital age, the PR industry is experiencing a shift in function and identity. Not really.

Publicity 63

Publicity Construction Agency Advertising 63

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Rebekah Brooks is back.

Newspapers 60

Newspapers Print Instagram Twitter 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

FEBRUARY 11, 2016

Be a storyteller and try to create intimacy with the reader. Add the article to your website and social media channels (e.g., The information can form the basis of further articles, social media content and other promotional tools. Use the content for social media posts. Develop a compelling thesis.

How To 40

How To Guidelines Pitching Writing 40

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

OCTOBER 24, 2022

So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. The other thing I just wanted to mention, at least briefly, as far as challenges go is I continually grow more and more concerned about the disclosures for media in all platforms.

Ethics 50

Ethics Interviews Advertising Advertising 50