PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see.

Newspapers 120

Newspapers Print Mobile Pitching 120

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You may notice a sharp increase in web visitors or your store may get a lot busier than it has been. But publications like local or national newspapers have some authority.

Media 105

Media SEO Newspapers Pitching 105

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 108

Media Relations Media Survey Pitching 108

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published.

Newspapers 60

Newspapers Pitching Radio Web 60

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. Some of the purposes of a press release include: Sharing information about your company.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Bad Pitch Blog

FEBRUARY 10, 2009

While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web! So, let us pitch! Let us render access to our clients. Available 2/11/09.

Newspapers 41

Newspapers Web Airlines Print 41

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web.

SEO 65

SEO Tools Engineering Web 65

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. This post to the highly-networked Web, that is now firmly indexed in Google, tells us NO. We mean results that actually help accomplish your client''s goals vs. two sentences buried in the back of a newspaper no one has ever heard of before. I know time is money.

Pitching 40

Pitching Agency Exercises Newspapers 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Or simply put — driving revenue. 2) Drive Earned Media . The rise of earned media.

Strategy 67

Strategy How To B2C Content Marketing 67

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines.

SEO 120

SEO Engineering Content Marketing Google 120

Sword and the Script

MAY 9, 2017

A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. Talk to Us!

Publicity 87

Publicity Radio Crisis Crisis Communications 87

Bad Pitch Blog

DECEMBER 10, 2009

These reporter queries look like this: • Faintly Veiled: A reporter reveals his/her name, but only provides a vague description - not the name - of the media outlet (often times, they are freelance reporters still pitching said story). We take great care to ensure our pitches are on target and are consistent with our own goals.

Report 43

Report Pitching Reputation Twitter 43

Bad Pitch Blog

AUGUST 15, 2006

About AGENCY Since 1992, Bethesda, MD-based agency AGENCY provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. LOCAL BUSINESS NEWSPAPER lists AGENCY among the area’s top 25 advertising agencies. A news release is background material.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) All of us in PR can learn from old media''s self-importance.

Journalism 41

Journalism Real Estate Print Newspapers 41

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A PR rep might pitch a news publication without first getting the company’s lawyer’s okay, or getting approval on a quote she passes along.

Google 225

Google Facebook Wikipedia Engineering 225

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 173

Survey Marketing B2B Study 173

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Pitching 62

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

Publicity 82

Publicity Small Business Advertising Advertising 82

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Some stories may be particularly suited for a new delivery format.

Journalism 120

Journalism Trends Print Local 120

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. And this podcast lives up to its name in many ways.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. My own predictions are listed at the very bottom. I see a few things. When asked, “Why?”

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. You can add brief details to some items, or include a web link to lengthier information. The 10 Commandments of Writing Web Content. 5 Tips for the Perfect Elevator Pitch.

Writing 40

Writing Resources Web Newspapers 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Beyond PR

MAY 17, 2018

Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. Who could care less about his Web (read: online) product. bad clients insolent people Laermer rant print media trendspotting Web promotion'

Print 40

Print Web Measurement Exercises 40

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. MarketWatch brought that to the web and a real web 1.0

Financial 58

Financial Pitching Web Journalism 58

Sword and the Script

JUNE 11, 2016

Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques. The gatekeepers are no longer the editors and reporters of magazines and newspapers. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60