Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Bridging the Gap Between Technology and Common Sense. The key is pitching and publishing brand news and updates with integrity and authenticity.

Google 225

Google Facebook Wikipedia Engineering 225

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks.

Meeting 74

Meeting Media Engineering Journalism 74

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

JANUARY 23, 2023

Can you tell us what types of stories, trends or issues are on your radar right now? EPA against a company (and the company’s response), new technology, sustainability, game-changers, mergers and acquisitions, company features, industry trends, localization of global trends, among many other driving forces in determining a story.

Meeting 77

Meeting Report Chemicals Media 77

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve What advice do you have for PR people that want to pitch you? I’ve kind of always been doing this!)

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan.

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Our newspaper ended up winning an award for our reporting. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120

Landis PR

MARCH 20, 2023

Most journalists get their news from online newspapers, followed by Twitter The report highlights the continuing importance of newspapers, as most journalists get their news from online newspapers, followed by Twitter. It’s clear Twitter remains a vital platform for engaging with media.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

DECEMBER 7, 2020

Can you tell us what types of stories, trends or issues are on your radar now? The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

OCTOBER 5, 2020

Can you tell us what types of stories, trends or issues are on your radar now? While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. Finally, don’t promise your clients coverage.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

NOVEMBER 1, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

APRIL 7, 2016

For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Instant Articles’ emphasizes faster load times, so you’ll want to ensure your brand has updated its website to reflect this trend. Trending Now.

Facebook 120

Facebook Media Trends Mobile 120

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

OCTOBER 18, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. What advice do you have for PR people that want to pitch you? I’m very busy nowadays.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

APRIL 5, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. What advice do you have for PR people that want to pitch you?

Automotive 65

Automotive Web Meeting Media 65

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Bianchi Biz Blog

JANUARY 11, 2021

Can you tell us what types of stories, trends or issues are on your radar now? In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010.

Automotive 55

Automotive Meeting Report Media 55

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. We like to say that we’re not just on top of what’s trending and hot right now, but actually creating it. .

Real Estate 120

Real Estate Television Technology Agency 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Trends 0

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 98

Interviews Publicity Technology Social Media 98

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? Another journalist might want a story about how a grant helped you upgrade technology. If you’re pitching to local media, then think about the local angle. Are you predicting new trends? The problem may be that you’re pitching to the wrong people.

Media 52

Media Local Newspapers Pitching 52

Cision

FEBRUARY 11, 2016

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. Rapid Fire Round.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Finding relevance diamonds, like maskne | Jump to text. The rise of TikTok | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” Apartment renewal rates on the rise?

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. 66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. This makes a huge difference when the host starts reading the sponsorships: the pitch is coming from someone the listener knows.

Marketing 65

Marketing Survey Study B2B 65

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles.

Strategy 67

Strategy How To B2C Content Marketing 67

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. Partnerships with technology | Jump to text. But the technology is relatively there. Talking Points.

Data 78

Data Media Analytics Energy 78

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” That challenge is fairly pervasive across B2B marketing , according to a new survey. They polled 150 senior executives based in the US and UK.

B2B 131

B2B Case Study Survey Content Marketing 131