Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?” No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JULY 10, 2023

I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 9, 2021

I’m most interested in the people and places and technologies – well-known or not – that are going to be critical in the push toward EVs. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you?

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Report Meeting Radio 84

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see.

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. Eight-six posts were published on this site in the last 12 months. That’s about 24 more than were published in 2019.

SEO 100

SEO Software Resources Newspapers 100

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Landis PR

MARCH 20, 2023

Most journalists get their news from online newspapers, followed by Twitter The report highlights the continuing importance of newspapers, as most journalists get their news from online newspapers, followed by Twitter. It’s clear Twitter remains a vital platform for engaging with media.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

DECEMBER 7, 2020

The evolving technology landscape, which includes electric vehicles and advanced driver assistance systems, is always on the radar. I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University. What advice do you have for PR people that want to pitch you?

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Media Coverage. Simplicity. PR Strategy for PropTech Companies.

Publicity 88

Publicity Reputation Technology Industry 88

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Technology companies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

Meeting 75

Meeting Automotive Media Newspapers 75

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

OCTOBER 18, 2021

I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose. It didn’t occur to me that some form of journalism was the basis for the piles of magazines I consumed about science and technology and cars. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983.

Automotive 65

Automotive Web Meeting Media 65

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement.

Community 88

Community Newspapers Education Resources 88

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? Another journalist might want a story about how a grant helped you upgrade technology. If you’re pitching to local media, then think about the local angle. The problem may be that you’re pitching to the wrong people. Are you predicting new trends?

Media 52

Media Local Newspapers Pitching 52

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. 8,800 freelance writers.

How To 121

How To YouTube Pitching LinkedIn 121

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98