PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. 2) Niche what you do and pitch around that. It’s all about finding the right person to pitch.

Real Estate 130

Real Estate Publicity Television Local 130

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Our latest pitch is relating to coronavirus. Be different.

How To 130

How To Media Pitching Newspapers 130

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Power of social media to promote news.

Journalism 120

Journalism Trends Local Print 120

Landis PR

MARCH 20, 2023

Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach. Freelancers make less than $300 per piece on average. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., is keeping up with the ever-changing media landscape. Social Is Integral. Social media is a useful tool in the newsroom and is integrated into The Washington Post’s newsroom strategy.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Social Media Monitoring? Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” ” Pew Stateo f the Media 2016. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments.

Big Data 250

Big Data Data Education Internal 250

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Can you tell us what types of stories, trends or issues are on your radar now? Our newspaper ended up winning an award for our reporting. Stick to the keep-it-simple principle.

Meeting 60

Meeting Automotive Transportation Media 60

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

Media Relations 113

Media Relations Media Survey Pitching 113

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

FEBRUARY 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I had my first staff byline at a small Connecticut newspaper in 2001.

Meeting 95

Meeting Transportation Media Sports 95

Cision

APRIL 7, 2016

The New York Times, BuzzFeed, National Geographic, The Washington Post and The Guardian are just a handful of the major media outlets currently publishing to Facebook’s Instant Articles. Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. Trending Now.

Facebook 120

Facebook Media Trends Mobile 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Don’t waste their time.

Crisis 0

Crisis Reputation Study Social Media 0

PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. But publications like local or national newspapers have some authority.

Media 103

Media SEO Newspapers Pitching 103

Bianchi Biz Blog

NOVEMBER 14, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. What advice do you have for PR people that want to pitch you?

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since.

Meeting 74

Meeting Media Engineering Journalism 74

Konnect Agency

AUGUST 2, 2022

A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. They can also help repurpose content to be leveraged across social media platforms, speaking engagements, and additional valuable press coverage. Create a Thought Leadership Content Strategy Plan.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. Doing so will expand your reach and increase your chances of getting media coverage.

Conference 120

Conference How To Infographics Leadership 120

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

FEBRUARY 11, 2016

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. Can you tell us what types of stories, trends or issues are on your radar now? And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. If we are a “second tier” pitch, you are insulting me.

Automotive 66

Automotive Web Meeting Media 66

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? So why does it sometimes feel so difficult to get media coverage for your press releases? If you’re pitching to local media, then think about the local angle. Are you predicting new trends? Get Ready to Generate Media Buzz.

Media 52

Media Local Newspapers Pitching 52

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. And without the compulsion to document it on social media or stop to check work email? You can’t buy that kind of promotion.

Storytelling 60

Storytelling Tourism Travel Local 60

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work.

Publicity 68

Publicity Media Reputation Radio 68