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'Mobilizing' your newsroom

Presspage

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The need for a mobile-friendly newsroom As a communications professional, you are in constant competition to get any second of attention from your target audiences.

Mobile 60
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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. If your website is anything like the standard, than 25% of your search traffic comes from mobile devices [Source: Huffington Post ]. Pretty important.

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Why I Started Technology Awards List

The Awards Blog

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 178
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7 reasons why effective PR is more important than ever

Remote PR Jobs

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Publisher panic over ad blocking has largely receded, but the number of blocked impressions on mobile is growing as browsing migrates to mobile devices. Technology helps it scale. PR is (nearly) immune to ad blocking.

Mobile 100
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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. 77% say they have “more” or “much more” responsibility for technology.

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Why I Started the Technology Awards List

The Awards Blog

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.