Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Pitching to media professionals and influencers is a delicate process.

Pitching 120

Pitching Study Measurement Journalism 120

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Want to learn how travel technology impacts your brand? Get the latest white paper now! In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. It’s also a great source for breaking news with expert commentary. . SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Presspage

JANUARY 23, 2024

That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem.

Software 78

Software Internal International Digital PR 78

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. For fintech, this means getting to grips with the media landscape and forming connections with the right people. Press releases These are a great chance to announce major milestones to the media.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Nearly one in 10 forum discussions about EMV—shorthand for Europay, MasterCard and Visa—lament the slow adoption of secure chip-and-PIN technology in the United States.

Financial 120

Financial Brand Branding Mobile 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years.

Publicity 105

Publicity Tools Exercises Ethics 105

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Flack's Revenge

JANUARY 14, 2016

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area?

B2B 120

B2B Media Relations Media Social Media 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Wired describes itself as covering the intersection of technology, science, art, and culture.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.”

Media 120

Media Content Marketing Infographics Fashion 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Read on to find out how to craft the best collaboration.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. Consider a social media correspondent.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The first time that happened to me was 10 years ago – so this isn’t new – and it caused me to re-think media outreach.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

Onclusive

SEPTEMBER 20, 2017

The typical response is that PR ROI and Earned Media are more difficult to measure. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide. Channels are the method of earned, owned, or paid media that led to the conversion. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. These three sites are geared toward women and have huge social media presences. Transparent and honest use of social media.

Media 120

Media Social Media Community Measurement 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 75

Meeting Automotive Media Journalism 75

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. In the research we conducted with Outsell, 81% of senior marketers said that earned media was more effective than paid media,” says PR Newswire’s Senior Vice President of Marketing Ken Wincko ( @KenWincko ). Paid media isn’t what it used to be.

Media 75

Media B2C B2B Nonprofit 75

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Attendees of New York Fashion Week share photos across social media.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Want tips on how to prepare for a social media crisis? Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120