Bianchi Biz Blog

MARCH 11, 2024

In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Back in high school I became my school’s weekly news anchor and in charge of special video segments. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen.

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Publicity Brand Branding Storytelling 256

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

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Brand Branding Infographics How To 136

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 160

Publicity Storytelling Instagram Pitching 160

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 174

Survey Marketing B2B Study 174

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 91

Agency Crisis Communications Consumer 91

PRSay

OCTOBER 31, 2019

Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day. Nearly every media outlet has a corresponding web page, and that page needs pictures and videos.

Pitching 134

Pitching Video Engineering Web 134

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Newspapers 75

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.).

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Rock the Status Quo

SEPTEMBER 16, 2015

Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube? If video editing resources aren’t available, why not turn each trend mentioned in the press release into its own blog post or byline article? Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Ishmael's Corner

SEPTEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors. Thanks to BuzzFeed, the listicle has become de rigueur for those charged with owned media and social channels.

Storytelling 60

Storytelling Course Video Communications 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

MAY 29, 2018

Also see these related posts: Is Media Relations Getting Harder? 18) “Senior leaders are more comfortable with advertising – it is something they can control and with sponsored content, can push a message out via social media. 19) “Numbers on social media don’t necessarily mean message throughput.”.

Corporate 73

Corporate Communications Survey Employee 73

Stephen Waddington

NOVEMBER 19, 2017

Understand how publics are shifting to new forms of media thanks to the internet. #3 3 Social media matures. Social media is maturing. Short video messaging is the current vogue. This emerging media environment faces challenges with fake news and transparency. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Podcasts are great for the delivery of credible information and analysis, and storytelling.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone. “I’m calling to follow-up” is a no-no.

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190