Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Sword and the Script

JUNE 11, 2020

That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script. Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.”

Survey 88

Survey Ethics Media Relations Report 88

Cision

OCTOBER 11, 2016

And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing.

Marketing 120

Marketing Customer Service Community Conference 120

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How do you go about surfacing the current trends across the media universe? Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. Register for free for our webinar on July 15 at 1:00 pm EST. The post How to Make your Messaging Stick appeared first on Onclusive.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

SEPTEMBER 17, 2019

With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. In This Webinar You’ll Learn: How Airbnb and 23andMe leveraged a combination of earned and owned media to build a high-performing PR campaign.

Travel 57

Travel Measurement Trends Data 57

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. Join us for Crisis Communications: Preparation & Management Essentials webinar on Thursday, May 13th. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Cision

MAY 13, 2015

Master PR measurement? Join Shonali Burke for her free “Money Well Spent: Tips for Showcasing PR’s Value” webinar now! What does Nancy have to teach us about PR measurement? There are global trends to follow. It’ll come in handy when it comes to measuring PR against program and business objectives.

Measurement 120

Measurement Data Internal International 120

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Trend Spotting. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. Measuring misinformation and using NewsWhip.

Trends 78

Trends Publicity Reputation Advertising 78

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

Banking 60

Banking Financial Trends Marketing 60

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. Check out our webinar on communicating sustainability initiatives effectively here. This can help to avoid any claims of greenwashing or virtue signaling.

How To 195

How To Consumer Social Media Community 195

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. The one-day Washington D.C.

Conference 120

Conference Measurement Twitter Reputation 120

NewsWhip

JANUARY 26, 2023

Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well. This includes brand news, but also news on competitors, industry trends, and relevant topics of interest. You can register for the upcoming webinar here.

Communications 78

Communications Local System Data 78

Onclusive

NOVEMBER 10, 2021

AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JUNE 8, 2022

The trend actually is inverted, with negative articles driving the most website traffic, neutral sentiment articles driving the second most website traffic, and positive sentiment articles driving the least website traffic. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

The trend actually is inverted, with negative articles driving the most website traffic, neutral sentiment articles driving the second most website traffic, and positive sentiment articles driving the least website traffic. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

B2B 122

B2B Study Report Product Launch 122

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Onclusive

OCTOBER 12, 2016

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 150

Data How To Measurement Examples 150

Cision

MAY 2, 2016

At their recent Cision webinar, “ Cracking the Code to Modern PR Decision-Making ,” Cision’s K.C. Watch the free webinar on demand! You need to ensure you are asking the right questions, measuring the right data and analyzing it correctly in order to see clear results. Instead he asked, “Are we measuring the wrong set?

Data 120

Data Strategy Communications Measurement 120

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

Prohibition

SEPTEMBER 1, 2023

In the podcast, Chris shares his ‘rule of seven’ for agency advisors and the importance of measuring success and scale. And with more graduates entering the field and fewer jobs available with the current economy, Chris underscores the importance of continuous learning and staying ahead of industry trends.

Agency 71

Agency Leadership Training Big Data 71

Cision

JUNE 13, 2016

At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd? Here are four ways to get started: Want more great tips from the webinar? Monitoring can also help you manage your brand’s reputation, stay on top of trends and spot looming crises. Measurement. “As Watch it on demand! Influencer marketing.

Communications 120

Communications Measurement Newspapers Software 120

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

JULY 19, 2022

Yet, many professionals looking to align their business objectives with key performance indicators fail to appropriately set and measure goals that result in effective marketing. Hint: it’s not only retweeting celebrities on Twitter or posting videos of the latest TikTok trend. So, we ask, what does effective marketing look like?

Marketing 90

Marketing How To Measurement Meeting 90

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is User Experience (UX)? What is a Media Embargo ?

Viral 52

Viral Crisis Communications SEO Reputation 52