Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. More entertaining than it is mission critical for marketers, our fave posts include: “ 14 Best Quotes about Facebook’s Master Plan From Mark Zuckerberg’s Press Tour ” and “ 5 Digital Marketing Trends that Will Die in 2017.”. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. We talk about aerosol nanometers of size for measuring aerosols. NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Regularly export metrics to keep track of trends. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40