Stephen Waddington

JANUARY 10, 2019

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. There’s an over reliance on Twitter for insight in marketing and public relations because it is easily accessible and in its native form is free. You can query Twitter using free native search tools.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. Measuring misinformation and using NewsWhip. Of those, we see what percentage of them are coming from NewsGuard red sites.

Trends 78

Trends Publicity Reputation Advertising 78

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Reputation 195

Reputation Corporate Brand Branding 195

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. SHOW NOTES – December 18, 2014.

Trends 104

Trends Social Media Analytics Media 104

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. When it comes to spreading and sharing news, is there a better platform than Twitter? PR Measurement Conference attendees didn’t think so. Twitter accounted for 96 percent of social mentions.

Conference 120

Conference Measurement Twitter Reputation 120

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 111

Trends Crisis Corporate Leadership 111

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.

Product Launch 321

Product Launch Meeting Report Technology 321

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Find a way to tie your story into a major enterprise news item or trend. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Social Media. Visual Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. Data to the rescue As AI explodes and Twitter implodes, communicators need to prepare themselves to be buffeted by surprises from all sides. First of all, don’t give up your Twitter account just yet.

Measurement 52

Measurement Case Study Training Data 52

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Communications Conversations

DECEMBER 9, 2021

Twitter chats were popular (all engagements). Let’s just take Twitter, as an example. For starters, most people on Twitter are not tweeting a lot, and aren’t seeing any likes or retweets on the few tweets they do share. Translation: Most people on Twitter are lurking. Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. You can see the discussion on Twitter via #BWChat. Buzzfeed looks at analytics and finds what is trending on the site.

Reddit 158

Reddit Media Analytics Trends 158

Onclusive

JANUARY 14, 2015

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. Industry Insights & Trends Deirdre Breakenridge future of PR PR PR measurement PR tips PR tools PRTech public relations Rebekah Iliff Shonali Burke' Why, PRTech of course.

Measurement 150

Measurement Trends Tools Course 150

Onclusive

JULY 25, 2017

Earlier this month on Twitter, New York Times writer Farhad Manjoo debated common misconceptions of what constitutes PR success. Here are some thoughts on how we can better equate measurement between advertising and PR with a PR metric similar to ROAS. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.” Less than a third say they follow brands on social media for engagement.

Survey 135

Survey Social Media Brand Branding 135

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Coke devotes its Twitter feed to help the needy. Steak-umm (@steak_umm) April 7, 2020.

Social Media 198

Social Media Brand Branding Employee 198

Waxing UnLyrical

OCTOBER 2, 2018

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. Guest Post by Jen Zingsheim Phillips. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

5W PR

MARCH 26, 2024

It’s on the company to underline the robust security measures it’s put in place. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Communications Conversations

JANUARY 8, 2016

No, this isn’t another post on how Twitter is changing. What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. People were actually talking on Twitter. What do we see today on Twitter? Or has changed.

Twitter 60

Twitter Customer Service Measurement Brand 60

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. Alexander Wilson also added: A4.

Measurement 40

Measurement Google Twitter Groups 40

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 159

Media Relations Media Print Software 159

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. In that post, Schaefer argues that there is an “anti-measurement bias” creeping up online. In the mood to be slightly contrarian, I ask if it was ever okay to forego measuring.

Measurement 82

Measurement Social Media Analysis Analytics 82

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Seek out opportunities to differentiate yourself and identify industry trends. This tool is free with a paid Twitter account.

Media 52

Media Analytics Radio Google 52

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. You may have to be creative, but if you can’t decide, use a Twitter poll.

Twitter 40

Twitter How To Social Media Guidelines 40

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.

Social Media 130

Social Media Media Product Launch LinkedIn 130